Brandwave

How popular isPublic in search?

In September 2026, there were an estimated 4.6K branded searches for Public worldwide which is down 19.3% over the last 12 months. Public holds 0.11% estimated Share of Search among retail investing and trading apps worldwide and is ranked 8th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Robinhood36.5%
  2. Trade Republic23.1%
  3. Wealthsimple11.5%
  4. Trading 21210.9%
  5. eToro10.8%
  6. Webull6.1%
  7. Freetrade1%
  8. Public0.11%
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Where does Public compete?

Public is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Retail investing and trading apps8th of 80.11%Shown below
Investment apps6th of 60.16%Show ranking

Which retail investing and trading apps compete with Public?

Public against retail investing and trading apps worldwide, by month

Share of Search by month for Robinhood, Trade Republic, Wealthsimple, Trading 212, eToro, Webull, Public. The figures are in the table below the chart.

View monthly share of search table
MonthRobinhoodTrade RepublicWealthsimpleTrading 212eToroWebullFreetradePublic
Oct 202539.2%17.1%10.1%9.9%14.5%8.1%0.93%0.1%
Nov 202544.6%16%9.5%9.3%13.4%6.2%0.87%0.09%
Dec 202540.1%21.2%10.4%8.3%12.1%6.9%0.8%0.11%
Jan 202633.6%21.4%11.1%10.8%14.9%6.9%1.2%0.1%
Feb 202635.4%18.5%17.3%8.9%12.8%5.9%1%0.1%
Mar 202631.3%16.2%25.3%9.6%11.3%5.2%0.91%0.1%
Apr 202632.8%17.1%25%8.6%9.8%5.5%0.94%0.12%
May 202632.8%24.8%13.1%10.1%11.6%6.6%0.91%0.12%
Jun 202635.6%27.1%11.4%9%10.3%5.8%0.69%0.11%
Jul 202635.9%26.8%11.3%9%10.4%5.9%0.58%0.11%
Aug 202639.9%25.2%10.5%8.4%9.7%5.5%0.66%0.1%
Sep 202636.5%23.1%11.5%10.9%10.8%6.1%1%0.11%
  1. 1.Robinhood

    36.5%

    Held 1st. 1.6M estimated branded searches, -18.2% vs prior month. Share -3.5 points.

  2. Held 2nd. 1M estimated branded searches, -18% vs prior month. Share -2.1 points.

  3. Held 3rd. 504K estimated branded searches, -1.9% vs prior month. Share +1 points.

  4. Moved from 5th to 4th. 478K estimated branded searches, +15.9% vs prior month. Share +2.5 points.

  5. 5.eToro

    10.8%

    Moved from 4th to 5th. 471K estimated branded searches, -0.31% vs prior month. Share +1.1 points.

  6. 6.Webull

    6.1%

    Held 6th. 266K estimated branded searches, -0.51% vs prior month. Share +0.6 points.

  7. Held 7th. 45.5K estimated branded searches, +41.5% vs prior month. Share +0.4 points.

  8. 8.Public

    0.11%

    Held 8th. 4.6K estimated branded searches, -6.1% vs prior month. Share 0 points.

Compare search popularity between Public and its closest rivals

How has branded search demand for Public changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Public worldwide fell from 5.7K to 4.6K.
  • Across the 12 months ending September 2026, Public’s estimated Share of Search among retail investing and trading apps worldwide held steady, from 0.1% to 0.11%.

How did search popularity change for retail investing and trading apps worldwide in September 2026?

  1. In September 2026, Trading 212 overtook eToro to rank 4th among retail investing and trading apps worldwide, with 10.9% estimated Share of Search.

  2. In September 2026, eToro gained estimated Share of Search among retail investing and trading apps worldwide, from 9.7% to 10.8%.

  3. In September 2026, Wealthsimple gained estimated Share of Search among retail investing and trading apps worldwide, from 10.5% to 11.5%.

  4. In September 2026, Webull gained estimated Share of Search among retail investing and trading apps worldwide, from 5.5% to 6.1%.

  5. In September 2026, Robinhood lost estimated Share of Search among retail investing and trading apps worldwide, from 39.9% to 36.5%.

  6. In September 2026, Trade Republic lost estimated Share of Search among retail investing and trading apps worldwide, from 25.2% to 23.1%.

How is Public measured?

Brandwave collects information about searches that people make online using Public’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • public investing
  • public investing app

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How the Brand Demand Index is measured

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Is Public your brand?

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