Brandwave

How popular isProxxon?

In September 2026, people searched for Proxxon by name about 40,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 8.1% of all global rotary tool brand searches, placing Proxxon second out of five brands. When we asked both ChatGPT and Google AI Overviews about rotary tool brands, Proxxon appeared in two of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Proxxon is the second most searched of 5 competitors and the third most recommended in AI answers.

  1. DremelShare of searches 89.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ProxxonShare of searches 8.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. RyobiShare of searches 1.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ForedomShare of searches 0.88%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. WENShare of searches 0.14%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top rotary tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Proxxon was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Proxxon is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dremel1st
  2. WEN2nd
  3. Proxxon3rd
  4. Ryobi–
  5. Foredom–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dremel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WEN3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Proxxon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Foredom0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rotary tool brands

5 answers

  • Asked ChatGPT

    “What's the best rotary tool?”

    1. 1Dremel

  • Asked ChatGPT

    “Which rotary tool should I buy for crafts and carving?”

    1. 1Dremel
    2. 2WEN
    3. 3Proxxon

  • Asked ChatGPT

    “Which rotary tool is best for engraving?”

    1. 1Dremel
    2. 2Proxxon

  • Searched Google, AI Overview

    “rotary tool”

    1. 1Dremel
    2. 2WEN

  • Searched Google, AI Overview

    “best rotary tool”

    1. 1Dremel
    2. 2WEN

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which rotary tool brands compete with Proxxon?

Proxxon against rotary tool brands worldwide, by month

Share of searches by month for Dremel, Proxxon. The figures are in the table below the chart.

View monthly share of searches table
MonthDremelProxxonRyobiForedomWEN
Oct 202588.1%9.7%1.1%1.1%0.14%
Nov 202586.2%11.6%1%1%0.17%
Dec 202586.2%11.6%1%1%0.19%
Jan 202686.2%11.6%1%1%0.17%
Feb 202686.1%11.6%1%1%0.21%
Mar 202688.2%9.7%0.86%1.1%0.17%
Apr 202686.2%11.6%1%1%0.17%
May 202689.8%8.1%1.1%0.88%0.14%
Jun 202687.8%9.7%1.3%1.1%0.17%
Jul 202689.4%8%1.3%1.1%0.17%
Aug 202689.6%8.1%1.1%1.1%0.2%
Sep 202689.8%8.1%1.1%0.88%0.14%

  1. 1.Dremel

    89.8%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Proxxon

    8.1%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Ryobi

    1.1%

    Moved from 4th to 3rd. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Foredom

    0.88%

    Moved from 3rd to 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  5. 5.WEN

    0.14%

    Held 5th. 720 estimated branded searches, -28% vs prior month. Share -0.1 points.

Ryobi sells other things too, so only its searches that name this product count here, like “ryobi rotary tool”.

Compare popularity between Proxxon and its closest rivals

Every comparison with Proxxon

4 comparisons

How has branded search demand for Proxxon changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Proxxon worldwide fell from 49.5K to 40.5K.
  • Across the 12 months ending September 2026, Proxxon’s share of searches among rotary tool brands worldwide decreased from 9.7% to 8.1%.
  • Across the 12 months ending September 2026, Proxxon’s share of searches among rotary tool brands worldwide peaked at 11.6% in April 2026 and was lowest at 8% in July 2026.

How did search popularity change for rotary tool brands worldwide in September 2026?

4 changes

  1. Dremel’s share of searches among rotary tool brands worldwide has gained ground for 3 months in a row, from 87.8% to 89.8% in September 2026.

  2. In September 2026, Ryobi rose from 4th to 3rd among rotary tool brands worldwide.

  3. In September 2026, Foredom fell from 3rd to 4th among rotary tool brands worldwide.

  4. Estimated monthly branded searches for Proxxon worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

How are Proxxon’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Proxxon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • proxxon

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How the Brand Demand Index is measured

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