Brandwave

How popular isPrimo?

In October 2026, people searched for Primo by name about 8,300 times worldwide, a 33.6% decrease from the previous year. These searches made up 4.9% of all global kamado grill brand searches, placing Primo third out of 11 brands. When we asked both ChatGPT and Google AI Overviews about kamado grill brands, Primo appeared in two of the five answers and was the fourth most recommended of the 11.

Search and AI answers in October 2026

Primo is the third most searched of 11 competitors and the fourth most recommended in the AI answers we collected.

  1. Big Green EggShare of searches 53.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Kamado JoeShare of searches 29.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. PrimoShare of searches 4.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. Char-GrillerShare of searches 4.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. MonolithShare of searches 2.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+6 more

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Top kamado grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Primo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Primo is the fourth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kamado Joe1st
  2. Big Green Egg2nd
  3. Char-Griller3rd
  4. Primo4th
  5. Vision Grills5th
  6. Monolith–
  7. Komodo Kamado–
  8. Broil King–
  9. Grill Dome–
  10. Pit Boss–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Big Green Egg5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kamado Joe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Char-Griller5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Primo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vision Grills1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Monolith0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Komodo Kamado0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Broil King0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grill Dome0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pit Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about kamado grill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for Primo compared with other kamado grill brands worldwide?

Primo against kamado grill brands worldwide, by month

Share of searches by month for Big Green Egg, Kamado Joe, Primo, Char-Griller, Monolith, Vision Grills. The figures are in the table below the chart.

View monthly share of searches table
MonthBig Green EggKamado JoePrimoChar-GrillerMonolithVision GrillsKomodo KamadoBroil KingGrill DomePit BossSaffire
Nov 202558.8%26.4%5.4%3.1%1.9%2.4%0.83%0.26%0.31%0.44%0.21%
Dec 202554.8%30.1%5.1%3.5%2.2%2.2%0.8%0.29%0.36%0.44%0.24%
Jan 202654.4%29.7%5.7%3.4%2.2%2.2%0.96%0.35%0.43%0.43%0.29%
Feb 202654.6%29.8%5.7%3.3%2.2%2.2%0.78%0.29%0.36%0.53%0.29%
Mar 202654.6%29.9%4.4%3.3%2.7%2.7%0.77%0.4%0.36%0.53%0.29%
Apr 202651.5%34.3%4.2%3.1%2.5%2.1%0.75%0.41%0.31%0.59%0.15%
May 202651.4%34.5%4.2%3.1%2.5%2.1%0.74%0.41%0.26%0.61%0.18%
Jun 202650.7%33.8%5.1%3.6%2.5%2%0.74%0.4%0.31%0.58%0.18%
Jul 202655.2%30.3%4.5%3.3%2.2%2.2%0.8%0.43%0.29%0.64%0.16%
Aug 202651.3%34.4%4.6%3%2.5%2.1%0.72%0.38%0.38%0.49%0.18%
Sep 202655%30.2%4.5%3.3%2.2%2.2%0.95%0.36%0.5%0.5%0.19%
Oct 202653.7%29.4%4.9%4.5%2.6%2.6%0.77%0.43%0.43%0.35%0.23%

  1. 1.Big Green Egg

    53.7%

    Held 1st. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.3 points.

  2. 2.Kamado Joe

    29.4%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  3. 3.Primo

    4.9%

    Held 3rd. 8.3K estimated branded searches, -7.8% vs prior month. Share +0.4 points.

  4. 4.Char-Griller

    4.5%

    Held 4th. 7.6K estimated branded searches, +13.4% vs prior month. Share +1.2 points.

  5. 5.Monolith

    2.6%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Vision Grills

    2.6%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.Komodo Kamado

    0.77%

    Held 7th. 1.3K estimated branded searches, -31.6% vs prior month. Share -0.2 points.

  8. 8.Broil King

    0.43%

    Moved from 10th to 8th. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Grill Dome

    0.43%

    Moved from 8th to 9th. 720 estimated branded searches, -28% vs prior month. Share -0.1 points.

  10. 10.Pit Boss

    0.35%

    Moved from 9th to 10th. 590 estimated branded searches, -41% vs prior month. Share -0.1 points.

  11. 11.Saffire

    0.23%

    Held 11th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Broil King and Pit Boss sell other things too, so only their searches that name this product count here, like “broil king keg”.

Compare popularity between Primo and its closest rivals

Every comparison with Primo

10 comparisons

How has branded search demand for Primo changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Primo worldwide fell from 12.5K to 8.3K.
  • Across the 12 months ending October 2026, Primo’s share of searches among kamado grill brands worldwide decreased from 5.4% to 4.9%.
  • Across the 12 months ending October 2026, Primo’s share of searches among kamado grill brands worldwide peaked at 5.7% in February 2026 and was lowest at 4.2% in April 2026.

How did search popularity change for kamado grill brands worldwide in October 2026?

6 changes

  1. In October 2026, Char-Griller gained share of searches among kamado grill brands worldwide, from 3.3% to 4.5%.

  2. In October 2026, Big Green Egg lost share of searches among kamado grill brands worldwide, from 55% to 53.7%.

  3. In October 2026, Kamado Joe lost share of searches among kamado grill brands worldwide, from 30.2% to 29.4%.

  4. In October 2026, Broil King rose from 10th to 8th among kamado grill brands worldwide.

  5. In October 2026, Grill Dome fell from 8th to 9th among kamado grill brands worldwide.

  6. In October 2026, Pit Boss fell from 9th to 10th among kamado grill brands worldwide.

How are Primo’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Primo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • primo grill
  • primo kamado

Do you work for Primo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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