Brandwave

Primo vs Vision Grills:Which is more popular?

In October 2026, Primo had more branded searches than Vision Grills among kamado grill brands worldwide. Primo had about 8,300 branded searches, while Vision Grills had 4,400. Primo made up 4.9% of all kamado grill brand searches we track, and Vision Grills accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about kamado grill brands, Primo appeared in two of the five answers and Vision Grills in one. Primo was mentioned before Vision Grills in every answer that named either.

Among kamado grill brands worldwide in October 2026

Who do people search for more?

Primo, about 89% more searches than Vision Grills

Primo 8.3K searchesVision Grills 4.4K searches

Who does AI mention more?

Primo, mentioned in 2 of 5 answers, Vision Grills in 1

Primo in 2 of 5Vision Grills in 1 of 5

Who does AI recommend more?

Primo, named ahead of Vision Grills in 2 of 2 answers

Primo first in 2Vision Grills never first

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Top kamado grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Primo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Vision Grills was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Primo was listed before Vision Grills in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kamado Joe1st
  2. Big Green Egg2nd
  3. Char-Griller3rd
  4. Primo4th
  5. Vision Grills5th
  6. Monolith–
  7. Komodo Kamado–
  8. Broil King–
  9. Grill Dome–
  10. Pit Boss–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Big Green Egg5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kamado Joe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Char-Griller5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Primo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vision Grills1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Monolith0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Komodo Kamado0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Broil King0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grill Dome0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pit Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about kamado grill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Primo or Vision Grills more popular in search?

This chart shows how often people search Google for Primo and Vision Grills by name. Each line represents a brand's share of searches for all 11 kamado grill brands we track, month by month, from English-language searches worldwide.

Primo and Vision Grills among kamado grill brands worldwide, by month

Share of searches by month for Primo, Vision Grills. The figures are in the table below the chart.

View monthly share of searches table
MonthBig Green EggKamado JoePrimoChar-GrillerMonolithVision GrillsKomodo KamadoBroil KingGrill DomePit BossSaffire
Nov 202558.8%26.4%5.4%3.1%1.9%2.4%0.83%0.26%0.31%0.44%0.21%
Dec 202554.8%30.1%5.1%3.5%2.2%2.2%0.8%0.29%0.36%0.44%0.24%
Jan 202654.4%29.7%5.7%3.4%2.2%2.2%0.96%0.35%0.43%0.43%0.29%
Feb 202654.6%29.8%5.7%3.3%2.2%2.2%0.78%0.29%0.36%0.53%0.29%
Mar 202654.6%29.9%4.4%3.3%2.7%2.7%0.77%0.4%0.36%0.53%0.29%
Apr 202651.5%34.3%4.2%3.1%2.5%2.1%0.75%0.41%0.31%0.59%0.15%
May 202651.4%34.5%4.2%3.1%2.5%2.1%0.74%0.41%0.26%0.61%0.18%
Jun 202650.7%33.8%5.1%3.6%2.5%2%0.74%0.4%0.31%0.58%0.18%
Jul 202655.2%30.3%4.5%3.3%2.2%2.2%0.8%0.43%0.29%0.64%0.16%
Aug 202651.3%34.4%4.6%3%2.5%2.1%0.72%0.38%0.38%0.49%0.18%
Sep 202655%30.2%4.5%3.3%2.2%2.2%0.95%0.36%0.5%0.5%0.19%
Oct 202653.7%29.4%4.9%4.5%2.6%2.6%0.77%0.43%0.43%0.35%0.23%

How has branded search for Primo and Vision Grills changed worldwide over the last 12 months?

3 findings
  • Primo was ahead of Vision Grills in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Primo’s share of searches among kamado grill brands worldwide moved from 5.4% to 4.9%, and its estimated monthly branded searches moved from 12.5K to 8.3K.
  • Across the 12 months ending October 2026, Vision Grills’ share of searches among kamado grill brands worldwide moved from 2.4% to 2.6%, and its estimated monthly branded searches moved from 5.4K to 4.4K.

How did search popularity change for kamado grill brands worldwide in October 2026?

2 changes

  1. Estimated monthly branded searches for Primo worldwide fell 33.6% over 12 measured months, from 12.5K to 8.3K in October 2026.

  2. Estimated monthly branded searches for Vision Grills worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in October 2026.

How are Primo’s and Vision Grills’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Primo’s and Vision Grills’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Primo

2 branded search terms

  • primo grill
  • primo kamado

Vision Grills

1 branded search term

  • vision grills

How the Brand Demand Index is measured

Other head-to-heads among kamado grill brands

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