Brandwave

Big Green Egg vs Primo:Which is more popular?

In October 2026, Big Green Egg had more branded searches than Primo among kamado grill brands worldwide. Big Green Egg had about 90,500 branded searches, while Primo had 8,300. Big Green Egg made up 53.7% of all kamado grill brand searches we track, and Primo accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about kamado grill brands, Big Green Egg appeared in all five answers and Primo in two. Big Green Egg was mentioned before Primo in every answer.

Among kamado grill brands worldwide in October 2026

Who do people search for more?

Big Green Egg, about 11 searches for every 1 for Primo

Big Green Egg 90.5K searchesPrimo 8.3K searches

Who does AI mention more?

Big Green Egg, mentioned in every answer we collected

Big Green Egg in 5 of 5Primo in 2 of 5

Who does AI recommend more?

Big Green Egg, named ahead of Primo in every answer

Big Green Egg first in 5Primo never first

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Top kamado grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Big Green Egg appeared in all five answers. Primo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Big Green Egg was listed before Primo in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kamado Joe1st
  2. Big Green Egg2nd
  3. Char-Griller3rd
  4. Primo4th
  5. Vision Grills5th
  6. Monolith–
  7. Komodo Kamado–
  8. Broil King–
  9. Grill Dome–
  10. Pit Boss–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Big Green Egg5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kamado Joe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Char-Griller5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Primo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vision Grills1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Monolith0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Komodo Kamado0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Broil King0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grill Dome0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pit Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about kamado grill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Big Green Egg or Primo more popular in search?

This chart shows how often people search Google for Big Green Egg and Primo by name. Each line represents a brand's share of searches for all 11 kamado grill brands we track, month by month, from English-language searches worldwide.

Big Green Egg and Primo among kamado grill brands worldwide, by month

Share of searches by month for Big Green Egg, Primo. The figures are in the table below the chart.

View monthly share of searches table
MonthBig Green EggKamado JoePrimoChar-GrillerMonolithVision GrillsKomodo KamadoBroil KingGrill DomePit BossSaffire
Nov 202558.8%26.4%5.4%3.1%1.9%2.4%0.83%0.26%0.31%0.44%0.21%
Dec 202554.8%30.1%5.1%3.5%2.2%2.2%0.8%0.29%0.36%0.44%0.24%
Jan 202654.4%29.7%5.7%3.4%2.2%2.2%0.96%0.35%0.43%0.43%0.29%
Feb 202654.6%29.8%5.7%3.3%2.2%2.2%0.78%0.29%0.36%0.53%0.29%
Mar 202654.6%29.9%4.4%3.3%2.7%2.7%0.77%0.4%0.36%0.53%0.29%
Apr 202651.5%34.3%4.2%3.1%2.5%2.1%0.75%0.41%0.31%0.59%0.15%
May 202651.4%34.5%4.2%3.1%2.5%2.1%0.74%0.41%0.26%0.61%0.18%
Jun 202650.7%33.8%5.1%3.6%2.5%2%0.74%0.4%0.31%0.58%0.18%
Jul 202655.2%30.3%4.5%3.3%2.2%2.2%0.8%0.43%0.29%0.64%0.16%
Aug 202651.3%34.4%4.6%3%2.5%2.1%0.72%0.38%0.38%0.49%0.18%
Sep 202655%30.2%4.5%3.3%2.2%2.2%0.95%0.36%0.5%0.5%0.19%
Oct 202653.7%29.4%4.9%4.5%2.6%2.6%0.77%0.43%0.43%0.35%0.23%

How has branded search for Big Green Egg and Primo changed worldwide over the last 12 months?

3 findings
  • Big Green Egg was ahead of Primo in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Big Green Egg’s share of searches among kamado grill brands worldwide moved from 58.8% to 53.7%, and its estimated monthly branded searches moved from 135K to 90.5K.
  • Across the 12 months ending October 2026, Primo’s share of searches among kamado grill brands worldwide moved from 5.4% to 4.9%, and its estimated monthly branded searches moved from 12.5K to 8.3K.

How did search popularity change for kamado grill brands worldwide in October 2026?

2 changes

  1. In October 2026, Big Green Egg lost share of searches among kamado grill brands worldwide, from 55% to 53.7%.

  2. Estimated monthly branded searches for Primo worldwide fell 33.6% over 12 measured months, from 12.5K to 8.3K in October 2026.

How are Big Green Egg’s and Primo’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Big Green Egg’s and Primo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Big Green Egg

1 branded search term

  • big green egg

Primo

2 branded search terms

  • primo grill
  • primo kamado

How the Brand Demand Index is measured

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