How popular isPokémon in search?
In September 2026, there were an estimated 7.5M branded searches for Pokémon worldwide which is up 22.2% over the last 12 months. Pokémon holds 47.4% estimated Share of Search among video game franchises worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Pokémon47.4%
Fortnite38.8%The Legend of Zelda10.6%
Mario Kart2.9%EA Sports FC0.42%
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Which video game franchises compete with Pokémon?
Share of Search by month for Pokémon, Fortnite, The Legend of Zelda, Mario Kart. The figures are in the table below the chart.
View monthly share of search table
| Month | Pokémon | Fortnite | The Legend of Zelda | Mario Kart | EA Sports FC |
|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 44.5% | 6.4% | 4% | 0.57% |
| Nov 2025 | 36.3% | 54.2% | 5.8% | 3.3% | 0.38% |
| Dec 2025 | 36.3% | 54.2% | 5.2% | 4% | 0.38% |
| Jan 2026 | 40.2% | 49.1% | 6.4% | 3.6% | 0.63% |
| Feb 2026 | 49.9% | 40.8% | 5.7% | 3% | 0.62% |
| Mar 2026 | 50.2% | 41.1% | 5.4% | 3% | 0.35% |
| Apr 2026 | 49% | 40.1% | 6.8% | 3.6% | 0.51% |
| May 2026 | 53.4% | 35.7% | 7% | 3.2% | 0.67% |
| Jun 2026 | 48.7% | 39.8% | 7.7% | 2.9% | 0.91% |
| Jul 2026 | 48.1% | 39.3% | 7.2% | 4.3% | 1.1% |
| Aug 2026 | 49.1% | 40.2% | 6.4% | 3.6% | 0.76% |
| Sep 2026 | 47.4% | 38.8% | 10.6% | 2.9% | 0.42% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.4% | 7.5M | 0% | -1.7 points | |
| 2, held 2nd | 38.8% | 6.1M | 0% | -1.4 points | |
| 3, held 3rd | 10.6% | 1.7M | +71.8% | +4.2 points | |
| 4, held 4th | 2.9% | 450K | -18.2% | -0.8 points | |
| 5, held 5th | 0.42% | 65.9K | -42.9% | -0.3 points |
1.
47.4%
Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share -1.7 points.
2.
Fortnite38.8%
Held 2nd. 6.1M estimated branded searches, 0% vs prior month. Share -1.4 points.
10.6%
Held 3rd. 1.7M estimated branded searches, +71.8% vs prior month. Share +4.2 points.
2.9%
Held 4th. 450K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
0.42%
Held 5th. 65.9K estimated branded searches, -42.9% vs prior month. Share -0.3 points.
Compare search popularity between Pokémon and its closest rivals
Every comparison with Pokémon
4 comparisons
How has branded search demand for Pokémon changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Pokémon worldwide rose from 6.1M to 7.5M.
- Across the 12 months ending September 2026, Pokémon’s estimated Share of Search among video game franchises worldwide increased from 44.5% to 47.4%.
- Across the 12 months ending September 2026, Pokémon’s estimated Share of Search among video game franchises worldwide peaked at 53.4% in May 2026 and was lowest at 36.3% in December 2025.
- Across the 12 months ending September 2026, Pokémon rose from 2nd to 1st among video game franchises worldwide.
How did search popularity change for video game franchises worldwide in September 2026?
5 changes
In September 2026, The Legend of Zelda gained estimated Share of Search among video game franchises worldwide, from 6.4% to 10.6%.
In September 2026, Pokémon lost estimated Share of Search among video game franchises worldwide, from 49.1% to 47.4%.
In September 2026, Fortnite lost estimated Share of Search among video game franchises worldwide, from 40.2% to 38.8%.
In September 2026, Mario Kart lost estimated Share of Search among video game franchises worldwide, from 3.6% to 2.9%.
Estimated monthly branded searches for EA Sports FC worldwide fell 15.9% over 12 measured months, from 78.4K to 65.9K in September 2026.
How is Pokémon measured?
Brandwave collects information about searches that people make online using Pokémon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- pokemon
Who owns Pokémon?
Pokémon is owned by The Pokémon Company. Brandwave does not track any other brands owned by The Pokémon Company.
Do you work for Pokémon? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Pokémon your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.