Brandwave

How popular isPocketGuard in search?

In August 2026, there were an estimated 19.7K branded searches for PocketGuard worldwide which is down 45.6% over the last 11 months. PocketGuard holds 5.1% estimated Share of Search among personal budgeting apps worldwide and is ranked 5th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. YNAB46.3%
  2. Monarch Money36.1%
  3. Goodbudget6.3%
  4. Copilot Money6.2%
  5. PocketGuard5.1%
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Which personal budgeting apps compete with PocketGuard?

PocketGuard against personal budgeting apps worldwide, by month

Share of Search by month for YNAB, Monarch Money, Goodbudget, Copilot Money, PocketGuard. The figures are in the table below the chart.

View monthly share of search table
MonthYNABMonarch MoneyGoodbudgetCopilot MoneyPocketGuard
Oct 202551.1%25.2%12.1%3.5%8.1%
Nov 202553.3%22.9%10.9%3.9%9%
Dec 202550%24.3%11.6%6.2%7.9%
Jan 202652.6%24.3%11.5%6.2%5.4%
Feb 202652.4%24.5%9.4%5%8.7%
Mar 202651%23.6%9.1%5.9%10.4%
Apr 202651.8%24%7.6%6%10.6%
May 202653.9%25.3%6.5%6.4%7.9%
Jun 202656.2%26.7%5.6%5.5%5.9%
Jul 202646.4%36%6.3%6.2%5.1%
Aug 202646.3%36.1%6.3%6.2%5.1%
Sep 2026—————
  1. 1.YNAB

    46.3%

    held 1st · 178K estimated branded searches · -0.66% vs prior month · -0.1 points

  2. held 2nd · 139K estimated branded searches · -0.1% vs prior month · +0.1 points

  3. held 3rd · 24.3K estimated branded searches · +0.08% vs prior month · 0 points

  4. held 4th · 23.8K estimated branded searches · -0.59% vs prior month · 0 points

  5. held 5th · 19.7K estimated branded searches · -0.9% vs prior month · 0 points

Compare search popularity between PocketGuard and its closest rivals

How has branded search demand for PocketGuard changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for PocketGuard worldwide fell from 36.3K to 19.7K.
  • Across the 11 months ending August 2026, PocketGuard’s estimated Share of Search among personal budgeting apps worldwide decreased from 8.1% to 5.1%.
  • Across the 11 months ending August 2026, PocketGuard’s estimated Share of Search among personal budgeting apps worldwide peaked at 10.6% in April 2026 and was lowest at 5.1% in August 2026.
  • Across the 11 months ending August 2026, PocketGuard fell from 4th to 5th among personal budgeting apps worldwide.

How did search popularity change for personal budgeting apps worldwide in August 2026?

  1. Monarch Money’s estimated Share of Search among personal budgeting apps worldwide has gained ground for 3 months in a row, from 25.3% to 36.1% in August 2026.

  2. PocketGuard’s estimated Share of Search among personal budgeting apps worldwide has lost ground for 3 months in a row, from 7.9% to 5.1% in August 2026.

  3. Estimated monthly branded searches for Copilot Money worldwide rose 49.5% over 11 measured months, from 15.9K to 23.8K in August 2026.

  4. Estimated monthly branded searches for Goodbudget worldwide fell 55.3% over 11 measured months, from 54.4K to 24.3K in August 2026.

  5. Estimated monthly branded searches for YNAB worldwide fell 22.4% over 11 measured months, from 230K to 178K in August 2026.

How is PocketGuard measured?

Brandwave collects information about searches that people make online using PocketGuard’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • pocket guard
  • pocketguard app
  • pocketguard budget
  • pocketguard budget app
  • pocketguard com

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How the Brand Demand Index is measured

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Is PocketGuard your brand?

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