Brandwave

How popular isOxylabs in search?

In September 2026, people searched for Oxylabs by name about 33,500 times worldwide, a 32.8% decrease from the previous year. These searches made up 6.1% of all global proxy provider searches, placing Oxylabs sixth out of eight providers. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Webshare41.2%
  2. IPRoyal20.3%
  3. DataImpulse12%
  4. Bright Data9.1%
  5. Decodo9.1%
  6. Oxylabs6.1%
  7. SOAX1.5%
  8. NetNut0.66%
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Which proxy providers compete with Oxylabs?

Oxylabs against proxy providers worldwide, by month

Share of searches by month for Webshare, IPRoyal, DataImpulse, Bright Data, Decodo, Oxylabs. The figures are in the table below the chart.

View monthly share of searches table
MonthWebshareIPRoyalDataImpulseBright DataDecodoOxylabsSOAXNetNut
Oct 202547.4%13.4%9.3%7.4%10.1%9%2.2%1.2%
Nov 202544.4%15%10.4%8.2%10%8.2%2.5%1.3%
Dec 202549.8%14.1%8%7.7%9.4%7.7%1.9%1.3%
Jan 202644.9%15.6%8.9%8.5%10.4%8.5%2.1%1.1%
Feb 202644.7%15.3%8.9%8.4%11.2%8.4%2%1.1%
Mar 202640.2%16.5%9.6%9.1%12.1%9.1%2.2%1.2%
Apr 202640.7%16.7%9.6%9.2%11.2%9.2%2.2%1.2%
May 202642.9%17.6%10.1%7.9%10.8%7.9%1.6%1.1%
Jun 202643.3%17.7%10.2%8%10.1%8%1.6%1.1%
Jul 202640.1%16.4%11.9%7.4%9.4%9%1.8%4%
Aug 202644.2%18.1%10.7%8.2%9.7%6.7%1.6%0.89%
Sep 202641.2%20.3%12%9.1%9.1%6.1%1.5%0.66%
  1. 1.Webshare

    41.2%

    Held 1st. 223K estimated branded searches, -16.8% vs prior month. Share -3 points.

  2. 2.IPRoyal

    20.3%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +2.2 points.

  3. Held 3rd. 64.9K estimated branded searches, 0% vs prior month. Share +1.3 points.

  4. Moved from 5th to 4th. 49.5K estimated branded searches, 0% vs prior month. Share +1 points.

  5. 5.Decodo

    9.1%

    Moved from 4th to 5th. 49.3K estimated branded searches, -15.9% vs prior month. Share -0.6 points.

  6. 6.Oxylabs

    6.1%

    Held 6th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.6 points.

  7. 7.SOAX

    1.5%

    Held 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  8. 8.NetNut

    0.66%

    Held 8th. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.2 points.

Compare search popularity between Oxylabs and its closest rivals

Every comparison with Oxylabs

17 comparisons

How has branded search demand for Oxylabs changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Oxylabs worldwide fell from 49.9K to 33.5K.
  • Across the 12 months ending September 2026, Oxylabs’ share of searches among proxy providers worldwide decreased from 9% to 6.1%.
  • Across the 12 months ending September 2026, Oxylabs’ share of searches among proxy providers worldwide peaked at 9.2% in April 2026 and was lowest at 6.1% in September 2026.
  • Across the 12 months ending September 2026, Oxylabs fell from 5th to 6th among proxy providers worldwide.

How did search popularity change for proxy providers worldwide in September 2026?

6 changes
  1. In September 2026, Bright Data overtook Decodo to rank 4th among proxy providers worldwide, with 9.1% of the searches.

  2. In September 2026, IPRoyal gained share of searches among proxy providers worldwide, from 18.1% to 20.3%.

  3. In September 2026, DataImpulse gained share of searches among proxy providers worldwide, from 10.7% to 12%.

  4. In September 2026, Webshare lost share of searches among proxy providers worldwide, from 44.2% to 41.2%.

  5. In September 2026, Oxylabs lost share of searches among proxy providers worldwide, from 6.7% to 6.1%.

  6. In September 2026, Decodo lost share of searches among proxy providers worldwide, from 9.7% to 9.1%.

How are Oxylabs’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Oxylabs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • oxylabs
  • oxylabs app
  • oxylabs io
  • oxylabs web scraping

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How the Brand Demand Index is measured

Where does Oxylabs compete?

Oxylabs is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Web data extraction platforms4th of 95%Show ranking
Web scraping APIs3rd of 95.8%Show ranking
Proxy providers6th of 86.1%Shown above
Creator with pink hair and a pink jacket

Is Oxylabs your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.