Brandwave

How popular isBright Data?

In September 2026, people searched for Bright Data by name about 71,700 times worldwide, a 22.3% increase from the previous year. These searches made up 9.1% of all global proxy provider searches, placing Bright Data fourth out of eight providers. When we asked both ChatGPT and Google AI Overviews about proxy providers, Bright Data appeared in all answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Bright Data is the fourth most searched of 8 competitors and the second most recommended in AI answers.

  1. WebshareShare of searches 41.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. IPRoyalShare of searches 20.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. DataImpulseShare of searches 12%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. Bright DataShare of searches 9.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. DecodoShare of searches 9.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

+3 more

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Top proxy providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bright Data appeared in all five answers. Bright Data is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Decodo1st
  2. Bright Data2nd
  3. Oxylabs3rd
  4. Webshare4th
  5. SOAX5th
  6. IPRoyal6th
  7. DataImpulse7th
  8. NetNut–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bright Data5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Decodo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oxylabs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Webshare2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IPRoyal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DataImpulse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SOAX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NetNut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about proxy providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which proxy providers compete with Bright Data?

Bright Data against proxy providers worldwide, by month

Share of searches by month for Webshare, IPRoyal, DataImpulse, Bright Data, Decodo, Oxylabs. The figures are in the table below the chart.

View monthly share of searches table
MonthWebshareIPRoyalDataImpulseBright DataDecodoOxylabsSOAXNetNut
Oct 202547.4%13.4%9.3%7.4%10.1%9%2.2%1.2%
Nov 202544.4%15%10.4%8.2%10%8.2%2.5%1.3%
Dec 202549.8%14.1%8%7.7%9.4%7.7%1.9%1.3%
Jan 202644.9%15.6%8.9%8.5%10.4%8.5%2.1%1.1%
Feb 202644.7%15.3%8.9%8.4%11.2%8.4%2%1.1%
Mar 202640.2%16.5%9.6%9.1%12.1%9.1%2.2%1.2%
Apr 202640.7%16.7%9.6%9.2%11.2%9.2%2.2%1.2%
May 202642.9%17.6%10.1%7.9%10.8%7.9%1.6%1.1%
Jun 202643.3%17.7%10.2%8%10.1%8%1.6%1.1%
Jul 202640.1%16.4%11.9%7.4%9.4%9%1.8%4%
Aug 202644.2%18.1%10.7%8.2%9.7%6.7%1.6%0.89%
Sep 202641.2%20.3%12%9.1%9.1%6.1%1.5%0.66%

  1. 1.Webshare

    41.2%

    Held 1st. 223K estimated branded searches, -16.8% vs prior month. Share -3 points.

  2. 2.IPRoyal

    20.3%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +2.2 points.

  3. 3.DataImpulse

    12%

    Held 3rd. 64.9K estimated branded searches, 0% vs prior month. Share +1.3 points.

  4. 4.Bright Data

    9.1%

    Moved from 5th to 4th. 49.5K estimated branded searches, 0% vs prior month. Share +1 points.

  5. 5.Decodo

    9.1%

    Moved from 4th to 5th. 49.3K estimated branded searches, -15.9% vs prior month. Share -0.6 points.

  6. 6.Oxylabs

    6.1%

    Held 6th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.6 points.

  7. 7.SOAX

    1.5%

    Held 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  8. 8.NetNut

    0.66%

    Held 8th. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.2 points.

Compare popularity between Bright Data and its closest rivals

Every comparison with Bright Data

17 comparisons

How has branded search demand for Bright Data changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bright Data worldwide rose from 58.6K to 71.7K.
  • Across the 12 months ending September 2026, Bright Data’s share of searches among proxy providers worldwide increased from 7.4% to 9.1%.
  • Across the 12 months ending September 2026, Bright Data’s share of searches among proxy providers worldwide peaked at 9.2% in April 2026 and was lowest at 7.4% in October 2025.
  • Across the 12 months ending September 2026, Bright Data rose from 6th to 4th among proxy providers worldwide.

How did search popularity change for proxy providers worldwide in September 2026?

6 changes

  1. In September 2026, Bright Data overtook Decodo to rank 4th among proxy providers worldwide, with 9.1% of the searches.

  2. In September 2026, IPRoyal gained share of searches among proxy providers worldwide, from 18.1% to 20.3%.

  3. In September 2026, DataImpulse gained share of searches among proxy providers worldwide, from 10.7% to 12%.

  4. In September 2026, Webshare lost share of searches among proxy providers worldwide, from 44.2% to 41.2%.

  5. In September 2026, Oxylabs lost share of searches among proxy providers worldwide, from 6.7% to 6.1%.

  6. In September 2026, Decodo lost share of searches among proxy providers worldwide, from 9.7% to 9.1%.

How are Bright Data’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bright Data’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bright data
  • bright data app
  • brightdata

Do you work for Bright Data? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bright Data compete?

Bright Data is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Web data extraction platforms3rd of 910.8%Show ranking
AI web scraping tools3rd of 97.8%Show ranking
Web scraping APIs9th of 9<0.01%Show ranking
Proxy providers4th of 89.1%Shown above
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