Brandwave

Bright Data vs DataImpulse:Which is more popular?

In September 2026, DataImpulse had more branded searches than Bright Data among proxy providers worldwide. DataImpulse had about 64,900 branded searches, while Bright Data had 49,500. DataImpulse made up 12% of all proxy provider searches we track, and Bright Data accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about proxy providers, Bright Data appeared in all five answers and DataImpulse in one. Bright Data was mentioned before DataImpulse in every answer.

Among proxy providers worldwide in September 2026

Who do people search for more?

DataImpulse, about 31% more searches than Bright Data

DataImpulse 64.9K searchesBright Data 49.5K searches

Who does AI mention more?

Bright Data, mentioned in every answer we collected

Bright Data in 5 of 5DataImpulse in 1 of 5

Who does AI recommend more?

Bright Data, named ahead of DataImpulse in every answer

Bright Data first in 5DataImpulse never first

Follow Bright Data vs DataImpulse and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top proxy providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bright Data appeared in all five answers. DataImpulse was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bright Data was listed before DataImpulse in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Decodo1st
  2. Bright Data2nd
  3. Oxylabs3rd
  4. Webshare4th
  5. SOAX5th
  6. IPRoyal6th
  7. DataImpulse7th
  8. NetNut–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bright Data5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Decodo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oxylabs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Webshare2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IPRoyal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DataImpulse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SOAX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NetNut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about proxy providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Bright Data or DataImpulse more popular in search?

This chart shows how often people search Google for Bright Data and DataImpulse by name. Each line represents a brand's share of searches for all eight proxy providers we track, month by month, from English-language searches worldwide.

Bright Data and DataImpulse among proxy providers worldwide, by month

Share of searches by month for DataImpulse, Bright Data. The figures are in the table below the chart.

View monthly share of searches table
MonthWebshareIPRoyalDataImpulseBright DataDecodoOxylabsSOAXNetNut
Oct 202547.4%13.4%9.3%7.4%10.1%9%2.2%1.2%
Nov 202544.4%15%10.4%8.2%10%8.2%2.5%1.3%
Dec 202549.8%14.1%8%7.7%9.4%7.7%1.9%1.3%
Jan 202644.9%15.6%8.9%8.5%10.4%8.5%2.1%1.1%
Feb 202644.7%15.3%8.9%8.4%11.2%8.4%2%1.1%
Mar 202640.2%16.5%9.6%9.1%12.1%9.1%2.2%1.2%
Apr 202640.7%16.7%9.6%9.2%11.2%9.2%2.2%1.2%
May 202642.9%17.6%10.1%7.9%10.8%7.9%1.6%1.1%
Jun 202643.3%17.7%10.2%8%10.1%8%1.6%1.1%
Jul 202640.1%16.4%11.9%7.4%9.4%9%1.8%4%
Aug 202644.2%18.1%10.7%8.2%9.7%6.7%1.6%0.89%
Sep 202641.2%20.3%12%9.1%9.1%6.1%1.5%0.66%

How has the Bright Data and DataImpulse comparison changed over the last 12 months?

3 findings
  • DataImpulse was ahead of Bright Data in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bright Data’s share of searches among proxy providers worldwide moved from 7.4% to 9.1%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
  • Across the 12 months ending September 2026, DataImpulse’s share of searches among proxy providers worldwide moved from 9.3% to 12%, and its estimated monthly branded searches moved from 51.4K to 64.9K.

How did search popularity change for proxy providers worldwide in September 2026?

2 changes
  1. In September 2026, Bright Data overtook Decodo to rank 4th among proxy providers worldwide, with 9.1% of the searches.

  2. In September 2026, DataImpulse gained share of searches among proxy providers worldwide, from 10.7% to 12%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bright Data’s and DataImpulse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bright Data

1 branded search term

  • bright data

DataImpulse

2 branded search terms

  • dataimpulse
  • dataimpulse proxy

How the Brand Demand Index is measured

Other head-to-heads among proxy providers

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.