Brandwave

Bright Data vs Decodo:Which is more popular?

In September 2026, Bright Data and Decodo were level in searches among proxy providers worldwide, with an estimated 49.5K versus 49.3K branded searches, at 9.1% of the total each. When we asked ChatGPT and Google AI Overviews about proxy providers, both Bright Data and Decodo appeared in all five answers. Decodo was mentioned before Bright Data in every answer.

Among proxy providers worldwide in September 2026

Who do people search for more?

Bright Data and Decodo are searched for about as often as each other.

Bright Data 49.5K searchesDecodo 49.3K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Bright Data in 5 of 5Decodo in 5 of 5

Who does AI recommend more?

Decodo, named ahead of Bright Data in every answer

Decodo first in 5Bright Data never first

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Top proxy providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Bright Data and Decodo showed up in all five answers. Decodo was listed before Bright Data in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Decodo1st
  2. Bright Data2nd
  3. Oxylabs3rd
  4. Webshare4th
  5. SOAX5th
  6. IPRoyal6th
  7. DataImpulse7th
  8. NetNut–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bright Data5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Decodo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oxylabs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Webshare2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IPRoyal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DataImpulse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SOAX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NetNut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about proxy providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Bright Data or Decodo more popular in search?

This chart shows how often people search Google for Bright Data and Decodo by name. Each line represents a brand's share of searches for all eight proxy providers we track, month by month, from English-language searches worldwide.

Bright Data and Decodo among proxy providers worldwide, by month

Share of searches by month for Bright Data, Decodo. The figures are in the table below the chart.

View monthly share of searches table
MonthWebshareIPRoyalDataImpulseBright DataDecodoOxylabsSOAXNetNut
Oct 202547.4%13.4%9.3%7.4%10.1%9%2.2%1.2%
Nov 202544.4%15%10.4%8.2%10%8.2%2.5%1.3%
Dec 202549.8%14.1%8%7.7%9.4%7.7%1.9%1.3%
Jan 202644.9%15.6%8.9%8.5%10.4%8.5%2.1%1.1%
Feb 202644.7%15.3%8.9%8.4%11.2%8.4%2%1.1%
Mar 202640.2%16.5%9.6%9.1%12.1%9.1%2.2%1.2%
Apr 202640.7%16.7%9.6%9.2%11.2%9.2%2.2%1.2%
May 202642.9%17.6%10.1%7.9%10.8%7.9%1.6%1.1%
Jun 202643.3%17.7%10.2%8%10.1%8%1.6%1.1%
Jul 202640.1%16.4%11.9%7.4%9.4%9%1.8%4%
Aug 202644.2%18.1%10.7%8.2%9.7%6.7%1.6%0.89%
Sep 202641.2%20.3%12%9.1%9.1%6.1%1.5%0.66%

How has the Bright Data and Decodo comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Bright Data took it in September 2026.
  • Across the 12 months ending September 2026, Bright Data’s share of searches among proxy providers worldwide moved from 7.4% to 9.1%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
  • Across the 12 months ending September 2026, Decodo’s share of searches among proxy providers worldwide moved from 10.1% to 9.1%, and its estimated monthly branded searches moved from 55.3K to 49.3K.

How did search popularity change for proxy providers worldwide in September 2026?

2 changes
  1. In September 2026, Bright Data overtook Decodo to rank 4th among proxy providers worldwide, with 9.1% of the searches.

  2. In September 2026, Decodo lost share of searches among proxy providers worldwide, from 9.7% to 9.1%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bright Data’s and Decodo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bright Data

1 branded search term

  • bright data

Decodo

2 branded search terms

  • decodo
  • smartproxy

How the Brand Demand Index is measured

Other head-to-heads among proxy providers

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