Brandwave

NetNut vs Oxylabs:Which is more popular?

In September 2026, Oxylabs had more branded searches than NetNut among proxy providers worldwide. Oxylabs had about 33,100 branded searches, while NetNut had 3,600. Oxylabs made up 6.1% of all proxy provider searches we track, and NetNut accounted for 0.66%. When we asked ChatGPT and Google AI Overviews about proxy providers, Oxylabs appeared in four of the five answers and NetNut in none.

Among proxy providers worldwide in September 2026

Who do people search for more?

Oxylabs, about 9 searches for every 1 for NetNut

Oxylabs 33.1K searchesNetNut 3.6K searches

Who does AI mention more?

Oxylabs, mentioned in 4 of 5 answers, NetNut in 0

Oxylabs in 4 of 5NetNut in 0 of 5

Who does AI recommend more?

Oxylabs, the only one of the two named

Oxylabs first in 4NetNut never named

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Top proxy providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Oxylabs was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. NetNut did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Decodo1st
  2. Bright Data2nd
  3. Oxylabs3rd
  4. Webshare4th
  5. SOAX5th
  6. IPRoyal6th
  7. DataImpulse7th
  8. NetNut–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bright Data5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Decodo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oxylabs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Webshare2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IPRoyal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DataImpulse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SOAX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NetNut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about proxy providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is NetNut or Oxylabs more popular in search?

This chart shows how often people search Google for NetNut and Oxylabs by name. Each line represents a brand's share of searches for all eight proxy providers we track, month by month, from English-language searches worldwide.

NetNut and Oxylabs among proxy providers worldwide, by month

Share of searches by month for Oxylabs, NetNut. The figures are in the table below the chart.

View monthly share of searches table
MonthWebshareIPRoyalDataImpulseBright DataDecodoOxylabsSOAXNetNut
Oct 202547.4%13.4%9.3%7.4%10.1%9%2.2%1.2%
Nov 202544.4%15%10.4%8.2%10%8.2%2.5%1.3%
Dec 202549.8%14.1%8%7.7%9.4%7.7%1.9%1.3%
Jan 202644.9%15.6%8.9%8.5%10.4%8.5%2.1%1.1%
Feb 202644.7%15.3%8.9%8.4%11.2%8.4%2%1.1%
Mar 202640.2%16.5%9.6%9.1%12.1%9.1%2.2%1.2%
Apr 202640.7%16.7%9.6%9.2%11.2%9.2%2.2%1.2%
May 202642.9%17.6%10.1%7.9%10.8%7.9%1.6%1.1%
Jun 202643.3%17.7%10.2%8%10.1%8%1.6%1.1%
Jul 202640.1%16.4%11.9%7.4%9.4%9%1.8%4%
Aug 202644.2%18.1%10.7%8.2%9.7%6.7%1.6%0.89%
Sep 202641.2%20.3%12%9.1%9.1%6.1%1.5%0.66%

How has the NetNut and Oxylabs comparison changed over the last 12 months?

3 findings
  • Oxylabs was ahead of NetNut in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, NetNut’s share of searches among proxy providers worldwide moved from 1.2% to 0.66%, and its estimated monthly branded searches moved from 6.6K to 3.6K.
  • Across the 12 months ending September 2026, Oxylabs’ share of searches among proxy providers worldwide moved from 9% to 6.1%, and its estimated monthly branded searches moved from 49.5K to 33.1K.

How did search popularity change for proxy providers worldwide in September 2026?

2 changes
  1. In September 2026, Oxylabs lost share of searches among proxy providers worldwide, from 6.7% to 6.1%.

  2. Estimated monthly branded searches for NetNut worldwide fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using NetNut’s and Oxylabs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NetNut

1 branded search term

  • netnut

Oxylabs

1 branded search term

  • oxylabs

How the Brand Demand Index is measured

Other head-to-heads among proxy providers

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