How popular isOurFamilyWizard?
In September 2026, people searched for OurFamilyWizard by name about 110,000 times worldwide, about the same as the previous year. These searches made up 54.3% of all global parenting app searches, placing OurFamilyWizard first out of seven apps. When we asked both ChatGPT and Google AI Overviews about parenting apps, OurFamilyWizard appeared in three of the five answers and was the fourth most recommended of the seven.
OurFamilyWizard is the most searched of 7 competitors and the fourth most recommended in AI answers.
OurFamilyWizardShare of searches 54.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Cozi Family OrganizerShare of searches 26.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
HuckleberryShare of searches 6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Wonder WeeksShare of searches 6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Baby TrackerShare of searches 4.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
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Top parenting apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OurFamilyWizard was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. OurFamilyWizard is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Huckleberry4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OurFamilyWizard3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cozi Family Organizer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Baby Tracker1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kinedu1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Baby Connect1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Wonder Weeks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about parenting apps
5 answers
Asked ChatGPT
“Which parenting app should I use?”
Asked ChatGPT
“What are the best parenting apps?”
Asked ChatGPT
“What's the best parenting app for babies and toddlers?”
Searched Google, AI Overview
“parenting apps”
Searched Google, AI Overview
“newborn tracker app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which parenting apps compete with OurFamilyWizard?
Share of searches by month for OurFamilyWizard, Cozi Family Organizer, Huckleberry, Wonder Weeks, Baby Tracker. The figures are in the table below the chart.
View monthly share of searches table
| Month | OurFamilyWizard | Cozi Family Organizer | Huckleberry | Wonder Weeks | Baby Tracker | Kinedu | Baby Connect |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.5% | 30.9% | 4.5% | 8.2% | 3.6% | 2% | 1.3% |
| Nov 2025 | 47.8% | 30.4% | 5.2% | 7.8% | 5.2% | 1.9% | 1.5% |
| Dec 2025 | 52.2% | 27.3% | 4.7% | 7% | 5.7% | 1.7% | 1.4% |
| Jan 2026 | 45.3% | 29.9% | 5% | 7.4% | 9.1% | 1.8% | 1.5% |
| Feb 2026 | 46.1% | 29.4% | 5% | 7.5% | 9.2% | 1.5% | 1.2% |
| Mar 2026 | 46.5% | 31.8% | 5.1% | 6.3% | 7.6% | 1.5% | 1.2% |
| Apr 2026 | 50.7% | 25.8% | 5.6% | 6.8% | 8.3% | 1.7% | 1.1% |
| May 2026 | 51.8% | 25.8% | 5.7% | 7% | 7% | 1.4% | 1.4% |
| Jun 2026 | 54.1% | 26.1% | 4.9% | 6% | 6% | 1.8% | 1.2% |
| Jul 2026 | 52.9% | 25.5% | 5.8% | 7.1% | 5.8% | 1.7% | 1.2% |
| Aug 2026 | 54.1% | 26.5% | 5.9% | 5.9% | 4.9% | 1.8% | 0.93% |
| Sep 2026 | 54.3% | 26.2% | 6% | 6% | 4.9% | 1.8% | 0.94% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.3% | 110K | 0% | +0.2 points | |
| 2, held 2nd | 26.2% | 53.1K | -1.5% | -0.3 points | |
| 3, held 3rd | 6% | 12.1K | 0% | 0 points | |
| 4, held 4th | 6% | 12.1K | 0% | 0 points | |
| 5, held 5th | 4.9% | 9.9K | 0% | 0 points | |
| 6, held 6th | 1.8% | 3.6K | 0% | 0 points | |
| 7, held 7th | 0.94% | 1.9K | 0% | 0 points |
54.3%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.
26.2%
Held 2nd. 53.1K estimated branded searches, -1.5% vs prior month. Share -0.3 points.
6%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
6%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
4.9%
Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Kinedu1.8%
Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
0.94%
Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between OurFamilyWizard and its closest rivals
Every comparison with OurFamilyWizard
6 comparisons
How has branded search demand for OurFamilyWizard changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for OurFamilyWizard worldwide held steady at 110K.
- Across the 12 months ending September 2026, OurFamilyWizard’s share of searches among parenting apps worldwide increased from 49.5% to 54.3%.
- Across the 12 months ending September 2026, OurFamilyWizard’s share of searches among parenting apps worldwide peaked at 54.3% in September 2026 and was lowest at 45.3% in January 2026.
How did search popularity change for parenting apps worldwide in September 2026?
6 changes
Huckleberry’s share of searches among parenting apps worldwide has gained ground for 3 months in a row, from 4.9% to 6% in September 2026.
Estimated monthly branded searches for Baby Tracker worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.
Estimated monthly branded searches for Baby Connect worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
Estimated monthly branded searches for Wonder Weeks worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.
Estimated monthly branded searches for Cozi Family Organizer worldwide fell 22.6% over 12 measured months, from 68.6K to 53.1K in September 2026.
Estimated monthly branded searches for Kinedu worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How are OurFamilyWizard’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using OurFamilyWizard’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- our family wizard
- ourfamilywizard
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