How popular isHuckleberry in search?
In August 2026, there were an estimated 12.1K branded searches for Huckleberry worldwide which is up 22.2% over the last 11 months. Huckleberry holds 43.5% estimated Share of Search among parenting apps worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Huckleberry43.5%
Wonder Weeks43.5%
Kinedu12.9%
Baby Connect—
Baby Tracker—
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Which parenting apps compete with Huckleberry?
Share of Search by month for Huckleberry, Wonder Weeks, Kinedu. The figures are in the table below the chart.
View monthly share of search table
| Month | Huckleberry | Wonder Weeks | Kinedu | Baby Connect | Baby Tracker |
|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 55.9% | 13.6% | — | — |
| Nov 2025 | 35% | 52.3% | 12.7% | — | — |
| Dec 2025 | 35% | 52.3% | 12.7% | — | — |
| Jan 2026 | 35% | 52.3% | 12.7% | — | — |
| Feb 2026 | 35.9% | 53.6% | 10.5% | — | — |
| Mar 2026 | 39.7% | 48.5% | 11.8% | — | — |
| Apr 2026 | 39.7% | 48.5% | 11.8% | — | — |
| May 2026 | 40.6% | 49.7% | 9.7% | — | — |
| Jun 2026 | 38.7% | 47.3% | 14.1% | — | — |
| Jul 2026 | 39.7% | 48.5% | 11.8% | — | — |
| Aug 2026 | 43.5% | 43.5% | 12.9% | — | — |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 43.5% | 12.1K | 0% | +3.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 43.5% | 12.1K | -18.2% | -5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 12.9% | 3.6K | 0% | +1.1 points | |
| —, not measured this month | — | — | — | — | |
| —, not measured this month | — | — | — | — |
43.5%
Moved from 2nd to 1st. 12.1K estimated branded searches, 0% vs prior month. Share +3.9 points.
43.5%
Moved from 1st to 2nd. 12.1K estimated branded searches, -18.2% vs prior month. Share -5 points.
3.
Kinedu12.9%
Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share +1.1 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Huckleberry and its closest rivals
How has branded search demand for Huckleberry changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Huckleberry worldwide rose from 9.9K to 12.1K.
- Across the 11 months ending August 2026, Huckleberry’s estimated Share of Search among parenting apps worldwide increased from 30.6% to 43.5%.
- Across the 11 months ending August 2026, Huckleberry rose from 2nd to 1st among parenting apps worldwide.
How did search popularity change for parenting apps worldwide in August 2026?
3 changes
In August 2026, Huckleberry overtook Wonder Weeks to take the highest estimated Share of Search among parenting apps worldwide, at 43.5%.
In August 2026, Kinedu gained estimated Share of Search among parenting apps worldwide, from 11.8% to 12.9%.
In August 2026, Wonder Weeks lost estimated Share of Search among parenting apps worldwide, from 48.5% to 43.5%.
How is Huckleberry measured?
Brandwave collects information about searches that people make online using Huckleberry’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- huckleberry app
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