Parenting apps:Which are searched most?
Huckleberry and Wonder Weeks share the highest estimated Share of Search among parenting apps worldwide, at 32.1% in August 2026. These are worldwide searches for English-language branded terms.
Huckleberry32.1%
Wonder Weeks32.1%
Baby Tracker26.3%
Kinedu9.5%
Baby Connect—
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Share of SearchLeaderboard
Compare the apps parents track babies and toddlers with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Huckleberry, Wonder Weeks, Baby Tracker, Kinedu. The figures are in the table below the chart.
View monthly share of search table
| Month | Huckleberry | Wonder Weeks | Baby Tracker | Kinedu | Baby Connect |
|---|---|---|---|---|---|
| Oct 2025 | 24.4% | 44.7% | 20% | 10.9% | — |
| Nov 2025 | 25.9% | 38.7% | 25.9% | 9.4% | — |
| Dec 2025 | 24.5% | 36.6% | 30% | 8.9% | — |
| Jan 2026 | 21.3% | 31.9% | 39.1% | 7.7% | — |
| Feb 2026 | 21.7% | 32.4% | 39.6% | 6.3% | — |
| Mar 2026 | 24.9% | 30.5% | 37.2% | 7.4% | — |
| Apr 2026 | 24.9% | 30.5% | 37.2% | 7.4% | — |
| May 2026 | 27.1% | 33.2% | 33.2% | 6.5% | — |
| Jun 2026 | 26.3% | 32.1% | 32.1% | 9.5% | — |
| Jul 2026 | 28.4% | 34.7% | 28.4% | 8.5% | — |
| Aug 2026 | 32.1% | 32.1% | 26.3% | 9.5% | — |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 3rd to 1st | 32.1% | 12.1K | 0% | +3.7 pointsmoved from 3rd to 1st | |
| 2, moved from 1st to 2nd | 32.1% | 12.1K | -18.2% | -2.6 pointsmoved from 1st to 2nd | |
| 3, moved from 2nd to 3rd | 26.3% | 9.9K | -18.2% | -2.1 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 9.5% | 3.6K | 0% | +1.1 points | |
| —, not measured this month | — | — | — | — |
32.1%
Moved from 3rd to 1st. 12.1K estimated branded searches, 0% vs prior month. Share +3.7 points.
32.1%
Moved from 1st to 2nd. 12.1K estimated branded searches, -18.2% vs prior month. Share -2.6 points.
26.3%
Moved from 2nd to 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -2.1 points.
4.
Kinedu9.5%
Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share +1.1 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between leading brands
- Huckleberry vs Wonder Weeks: compare search popularity
- Huckleberry vs Baby Tracker: compare search popularity
- Huckleberry vs Kinedu: compare search popularity
- Wonder Weeks vs Baby Tracker: compare search popularity
- Wonder Weeks vs Kinedu: compare search popularity
- Baby Tracker vs Kinedu: compare search popularity
- Compare any of these brands
Which brand is most popular in search among parenting apps worldwide?
4 brands
Huckleberry and Wonder Weeks share the highest estimated Share of Search among parenting apps worldwide, at 32.1% in August 2026.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Huckleberry | 24.4% → 32.1% | 32.1%Aug 2026 | 21.3%Jan 2026 | 2nd → 1st |
| Wonder Weeks | 44.7% → 32.1% | 44.7%Oct 2025 | 30.5%Mar 2026 | 1st → 2nd |
| Baby Tracker | 20% → 26.3% | 39.6%Feb 2026 | 20%Oct 2025 | 3rd |
| Kinedu | 10.9% → 9.5% | 10.9%Oct 2025 | 6.3%Feb 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Huckleberry’s estimated Share of Search among parenting apps worldwide increased from 24.4% to 32.1%.
- Across the 11 months ending August 2026, Wonder Weeks’ estimated Share of Search among parenting apps worldwide decreased from 44.7% to 32.1%.
- Across the 11 months ending August 2026, Baby Tracker’s estimated Share of Search among parenting apps worldwide increased from 20% to 26.3%.
- Across the 11 months ending August 2026, Kinedu’s estimated Share of Search among parenting apps worldwide decreased from 10.9% to 9.5%.
- Across the 11 months ending August 2026, Huckleberry’s estimated Share of Search among parenting apps worldwide peaked at 32.1% in August 2026 and was lowest at 21.3% in January 2026.
- Across the 11 months ending August 2026, Wonder Weeks’ estimated Share of Search among parenting apps worldwide peaked at 44.7% in October 2025 and was lowest at 30.5% in March 2026.
- Across the 11 months ending August 2026, Baby Tracker’s estimated Share of Search among parenting apps worldwide peaked at 39.6% in February 2026 and was lowest at 20% in October 2025.
- Across the 11 months ending August 2026, Kinedu’s estimated Share of Search among parenting apps worldwide peaked at 10.9% in October 2025 and was lowest at 6.3% in February 2026.
- Across the 11 months ending August 2026, Huckleberry rose from 2nd to 1st among parenting apps worldwide.
- Across the 11 months ending August 2026, Wonder Weeks fell from 1st to 2nd among parenting apps worldwide.
- Across the 11 months ending August 2026, Baby Connect held steady: its estimated Share of Search among parenting apps worldwide moved less than 0.5 percentage points.
How did search popularity change for parenting apps worldwide in August 2026?
4 changes
In August 2026, Huckleberry overtook Baby Tracker to take the highest estimated Share of Search among parenting apps worldwide, at 32.1%.
In August 2026, Kinedu gained estimated Share of Search among parenting apps worldwide, from 8.5% to 9.5%.
In August 2026, Wonder Weeks lost estimated Share of Search among parenting apps worldwide, from 34.7% to 32.1%.
In August 2026, Baby Tracker lost estimated Share of Search among parenting apps worldwide, from 28.4% to 26.3%.
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