Brandwave

How popular isOpen University in search?

In August 2026, there were an estimated 368K branded searches for Open University worldwide which is down 18.2% over the last 11 months. Open University holds 7.8% estimated Share of Search among university online degrees worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Coursera71.3%
  2. University of Phoenix11.7%
  3. edX7.8%
  4. Open University7.8%
  5. Udacity1.3%
  6. SNHU0.05%
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Which university online degrees compete with Open University?

Open University against university online degrees worldwide, by month

Share of Search by month for Coursera, University of Phoenix, edX, Open University. The figures are in the table below the chart.

View monthly share of search table
MonthCourseraUniversity of PhoenixedXOpen UniversityUdacitySNHU
Oct 202570.8%9.5%9.5%7.8%2.3%0.05%
Nov 202568.2%9.2%11.2%9.2%2.2%0.05%
Dec 202572.7%8%9.8%6.5%2.9%0.06%
Jan 202671.1%9.6%9.6%7.8%1.9%0.08%
Feb 202669.6%9.4%11.4%7.6%1.9%0.06%
Mar 202667.9%11.2%11.2%7.5%2.2%0.06%
Apr 202670.5%11.6%7.7%7.7%2.3%0.09%
May 202670.8%11.6%7.8%7.8%1.9%0.06%
Jun 202672.1%11.8%7.9%6.5%1.6%0.05%
Jul 202670.1%11.5%7.7%9.4%1.3%0.05%
Aug 202671.3%11.7%7.8%7.8%1.3%0.05%
Sep 2026——————
  1. 1.Coursera

    71.3%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.edX

    7.8%

    Moved from 4th to 3rd. 368K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. Moved from 3rd to 4th. 368K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  5. 5.Udacity

    1.3%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.SNHU

    0.05%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Open University and its closest rivals

How has branded search demand for Open University changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Open University worldwide fell from 450K to 368K.
  • Across the 11 months ending August 2026, Open University’s estimated Share of Search among university online degrees worldwide peaked at 9.4% in July 2026 and was lowest at 6.5% in June 2026.

How did search popularity change for university online degrees worldwide in August 2026?

  1. In August 2026, Coursera gained estimated Share of Search among university online degrees worldwide, from 70.1% to 71.3%.

  2. In August 2026, Open University lost estimated Share of Search among university online degrees worldwide, from 9.4% to 7.8%.

  3. In August 2026, edX rose from 4th to 3rd among university online degrees worldwide.

  4. Estimated monthly branded searches for Udacity worldwide fell 55.2% over 11 measured months, from 135K to 60.5K in August 2026.

  5. Estimated monthly branded searches for SNHU worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

How is Open University measured?

Brandwave collects information about searches that people make online using Open University’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • open university

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How the Brand Demand Index is measured

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Is Open University your brand?

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