Open University vs University of Phoenix:Which is more popular by branded search?
In August 2026, University of Phoenix had more branded searches than Open University among university online degrees worldwide. University of Phoenix was estimated to have 550K branded searches compared to Open University’s 368K, and held an 11.7% Share of Search versus Open University’s 7.8%. These are worldwide searches for English-language branded terms.
Follow Open University vs University of Phoenix and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Open University or University of Phoenix?
Compare the university online degrees schools and universities use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for University of Phoenix, Open University. The figures are in the table below the chart.
View monthly share of search table
| Month | Coursera | University of Phoenix | edX | Open University | Udacity | SNHU |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.8% | 9.5% | 9.5% | 7.8% | 2.3% | 0.05% |
| Nov 2025 | 68.2% | 9.2% | 11.2% | 9.2% | 2.2% | 0.05% |
| Dec 2025 | 72.7% | 8% | 9.8% | 6.5% | 2.9% | 0.06% |
| Jan 2026 | 71.1% | 9.6% | 9.6% | 7.8% | 1.9% | 0.08% |
| Feb 2026 | 69.6% | 9.4% | 11.4% | 7.6% | 1.9% | 0.06% |
| Mar 2026 | 67.9% | 11.2% | 11.2% | 7.5% | 2.2% | 0.06% |
| Apr 2026 | 70.5% | 11.6% | 7.7% | 7.7% | 2.3% | 0.09% |
| May 2026 | 70.8% | 11.6% | 7.8% | 7.8% | 1.9% | 0.06% |
| Jun 2026 | 72.1% | 11.8% | 7.9% | 6.5% | 1.6% | 0.05% |
| Jul 2026 | 70.1% | 11.5% | 7.7% | 9.4% | 1.3% | 0.05% |
| Aug 2026 | 71.3% | 11.7% | 7.8% | 7.8% | 1.3% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
How has the Open University and University of Phoenix comparison changed over the last 12 months?
3 findings
- University of Phoenix was ahead of Open University in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Open University’s estimated Share of Search among university online degrees worldwide held steady at 7.8%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 11 months ending August 2026, University of Phoenix’s estimated Share of Search among university online degrees worldwide moved from 9.5% to 11.7%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for university online degrees worldwide in August 2026?
1 change
In August 2026, Open University lost estimated Share of Search among university online degrees worldwide, from 9.4% to 7.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Open University’s and University of Phoenix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Open University
1 branded search term
- open university
University of Phoenix
1 branded search term
- university of phoenix
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.