Brandwave

How popular isNurofen in search?

In September 2026, there were an estimated 368K branded searches for Nurofen worldwide which is down 18.2% over the last 12 months. Nurofen holds 40.6% estimated Share of Search among pain relief brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Panadol49.7%
  2. Nurofen40.6%
  3. Disprin6.7%
  4. Naprogesic3%
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Which pain relief brands compete with Nurofen?

Nurofen against pain relief brands worldwide, by month

Share of Search by month for Panadol, Nurofen, Disprin, Naprogesic. The figures are in the table below the chart.

View monthly share of search table
MonthPanadolNurofenDisprinNaprogesic
Oct 202550.6%41.4%5.6%2.5%
Nov 202551.1%41.8%4.6%2.5%
Dec 202546.3%46.3%5.1%2.3%
Jan 202650.6%41.4%5.6%2.5%
Feb 202650.3%41.1%5.5%3%
Mar 202650.3%41.1%5.5%3%
Apr 202650.3%41.1%5.5%3%
May 202650.3%41.1%5.5%3%
Jun 202650.3%41.1%5.5%3%
Jul 202650.3%41.1%5.5%3%
Aug 202649.7%40.6%6.7%3%
Sep 202649.7%40.6%6.7%3%

  1. 1.Panadol

    49.7%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Nurofen

    40.6%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Disprin

    6.7%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Naprogesic

    3%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Nurofen and its closest rivals

Every comparison with Nurofen

How has branded search demand for Nurofen changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Nurofen worldwide fell from 450K to 368K.
  • Across the 12 months ending September 2026, Nurofen’s estimated Share of Search among pain relief brands worldwide decreased from 41.4% to 40.6%.
  • Across the 12 months ending September 2026, Nurofen’s estimated Share of Search among pain relief brands worldwide peaked at 46.3% in December 2025 and was lowest at 40.6% in August 2026.

How did search popularity change for pain relief brands worldwide in September 2026?

  1. Estimated monthly branded searches for Nurofen worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

  2. Estimated monthly branded searches for Panadol worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

How is Nurofen measured?

Brandwave collects information about searches that people make online using Nurofen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nurofen

How the Brand Demand Index is measured

Who owns Nurofen?

Nurofen is owned by Reckitt. Brandwave also tracks Finish, Dettol, Disprin, Gaviscon and Veet, owned by the same company, worldwide.

Do you work for Nurofen? To request corrections or removal please contact us via our support page and we will be happy to assist.

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