How popular isNorthShore?
In September 2026, people searched for NorthShore by name about 2,900 times worldwide, a 19.4% decrease from the previous year. These searches made up 0.65% of all global incontinence brand searches, placing NorthShore fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about incontinence brands, NorthShore appeared in two of the five answers and was the fourth most recommended of the four.
NorthShore is the fourth most searched of 4 competitors and the fourth most recommended in AI answers.
DependShare of searches 37.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
TENAShare of searches 37.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd- PoiseShare of searches 24.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
NorthShoreShare of searches 0.65%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top incontinence brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NorthShore was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. NorthShore is the fourth most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Depend1st
- Poise2nd
- TENA3rd
- NorthShore4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TENA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Poise4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Depend3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NorthShore2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about incontinence brands
5 answers
Asked ChatGPT
“Which incontinence brand should I buy?”
Asked ChatGPT
“What are the best incontinence brands?”
Asked ChatGPT
“What's the best incontinence brand for bladder leaks?”
Searched Google, AI Overview
“bladder leak pads”
Searched Google, AI Overview
“incontinence underwear”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which incontinence brands compete with NorthShore?
Share of searches by month for Depend, TENA, Poise, NorthShore. The figures are in the table below the chart.
View monthly share of searches table
| Month | Depend | TENA | Poise | NorthShore |
|---|---|---|---|---|
| Oct 2025 | 34.4% | 41.9% | 22.9% | 0.75% |
| Nov 2025 | 34.4% | 41.9% | 22.9% | 0.75% |
| Dec 2025 | 37.2% | 37.2% | 24.8% | 0.81% |
| Jan 2026 | 33.1% | 33.1% | 33.1% | 0.72% |
| Feb 2026 | 39% | 39% | 21.4% | 0.68% |
| Mar 2026 | 37.2% | 37.2% | 24.8% | 0.81% |
| Apr 2026 | 38.9% | 38.9% | 21.3% | 0.85% |
| May 2026 | 39% | 39% | 21.4% | 0.68% |
| Jun 2026 | 39% | 39% | 21.4% | 0.68% |
| Jul 2026 | 38.9% | 38.9% | 21.3% | 0.85% |
| Aug 2026 | 35.9% | 43.7% | 19.7% | 0.78% |
| Sep 2026 | 37.3% | 37.3% | 24.8% | 0.65% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 37.3% | 165K | 0% | +1.4 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 37.3% | 165K | -17.9% | -6.4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 24.8% | 110K | +21.5% | +5.2 points | |
| 4, held 4th | 0.65% | 2.9K | -19.4% | -0.1 points |
1.
Depend37.3%
Moved from 2nd to 1st. 165K estimated branded searches, 0% vs prior month. Share +1.4 points.
2.
TENA37.3%
Moved from 1st to 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -6.4 points.
3.Poise
24.8%
Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +5.2 points.
0.65%
Held 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.1 points.
Compare popularity between NorthShore and its closest rivals
Every comparison with NorthShore
3 comparisons
How has branded search demand for NorthShore changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for NorthShore worldwide fell from 3.6K to 2.9K.
- Across the 12 months ending September 2026, NorthShore’s share of searches among incontinence brands worldwide held steady, from 0.75% to 0.65%.
How did search popularity change for incontinence brands worldwide in September 2026?
4 changes
In September 2026, Depend overtook TENA to become the leader among incontinence brands worldwide, with 37.3% of the searches.
In September 2026, Poise gained share of searches among incontinence brands worldwide, from 19.7% to 24.8%.
In September 2026, TENA lost share of searches among incontinence brands worldwide, from 43.7% to 37.3%.
Estimated monthly branded searches for NorthShore worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
How are NorthShore’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using NorthShore’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- northshore care
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