Brandwave

How popular isNoBull in search?

In September 2026, there were an estimated 165K branded searches for NoBull worldwide which held steady over the last 12 months. NoBull holds 0.32% estimated Share of Search among gym shoes worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nike47%
  2. Adidas42.2%
  3. Under Armour6.5%
  4. Reebok3.9%
  5. NoBull0.32%
  6. Inov-80.06%
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Which gym shoes compete with NoBull?

NoBull against gym shoes worldwide, by month

Share of Search by month for Nike, Adidas, Under Armour, Reebok, NoBull. The figures are in the table below the chart.

View monthly share of search table
MonthNikeAdidasUnder ArmourReebokNoBullInov-8
Oct 202545.5%42.5%7.5%4.1%0.3%0.07%
Nov 202546.9%42.6%6.5%3.6%0.32%0.06%
Dec 202546.8%41.6%7.6%3.7%0.25%0.05%
Jan 202650.4%38.1%7.1%4.1%0.35%0.07%
Feb 202647.1%42.3%6.5%3.8%0.32%0.06%
Mar 202646.8%42.8%6.4%3.7%0.31%0.06%
Apr 202646.2%43.2%6.3%3.8%0.38%0.08%
May 202643.3%46.7%5.9%3.6%0.43%0.07%
Jun 202644.2%45.7%6.1%3.6%0.3%0.06%
Jul 202643.9%46.2%6%3.6%0.29%0.06%
Aug 202643.7%46.4%5.9%3.7%0.29%0.06%
Sep 202647%42.2%6.5%3.9%0.32%0.06%

  1. 1.Nike

    47%

    Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +3.3 points.

  2. 2.Adidas

    42.2%

    Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -4.2 points.

  3. 3.Under Armour

    6.5%

    Held 3rd. 3.4M estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Reebok

    3.9%

    Held 4th. 2M estimated branded searches, -3.8% vs prior month. Share +0.2 points.

  5. 5.NoBull

    0.32%

    Held 5th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Inov-8

    0.06%

    Held 6th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between NoBull and its closest rivals

Every comparison with NoBull

How has branded search demand for NoBull changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for NoBull worldwide held steady at 165K.
  • Across the 12 months ending September 2026, NoBull’s estimated Share of Search among gym shoes worldwide held steady, from 0.3% to 0.32%.

How did search popularity change for gym shoes worldwide in September 2026?

  1. In September 2026, Nike overtook Adidas to become the leader among gym shoes worldwide, with 47% estimated Share of Search.

  2. In September 2026, Under Armour gained estimated Share of Search among gym shoes worldwide, from 5.9% to 6.5%.

  3. In September 2026, Adidas lost estimated Share of Search among gym shoes worldwide, from 46.4% to 42.2%.

  4. Estimated monthly branded searches for Inov-8 worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

  5. Estimated monthly branded searches for Reebok worldwide fell 11% over 12 measured months, from 2.3M to 2M in September 2026.

How is NoBull measured?

Brandwave collects information about searches that people make online using NoBull’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • no bull

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How the Brand Demand Index is measured

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