Brandwave

How popular isNobo in search?

In September 2026, there were an estimated 110K branded searches for Nobo worldwide which is up 81.8% over the last 12 months. Nobo holds 12.5% estimated Share of Search among panel heater brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. De'Longhi76.5%
  2. Nobo12.5%
  3. Rinnai6.9%
  4. Dimplex3.5%
  5. Goldair0.61%
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Which panel heater brands compete with Nobo?

Nobo against panel heater brands worldwide, by month

Share of Search by month for De'Longhi, Nobo, Rinnai, Dimplex. The figures are in the table below the chart.

View monthly share of search table
MonthDe'LonghiNoboRinnaiDimplexGoldair
Oct 202580.9%5.9%7.3%5.2%0.65%
Nov 202584.7%5.1%5.1%4.6%0.46%
Dec 202583%6.1%6.1%4.2%0.55%
Jan 202679.1%5.8%8.7%5.6%0.78%
Feb 202678.7%7.1%8.7%4.8%0.77%
Mar 202679.4%7.1%8.7%4%0.78%
Apr 202679.8%7.2%8.8%3.5%0.78%
May 202678.6%8.6%8.6%3.4%0.77%
Jun 202678.2%8.6%8.6%3.9%0.77%
Jul 202679.5%8.7%7.1%3.7%0.96%
Aug 202677.4%10.4%8.5%2.9%0.76%
Sep 202676.5%12.5%6.9%3.5%0.61%
  1. 1.De'Longhi

    76.5%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -0.9 points.

  2. 2.Nobo

    12.5%

    Held 2nd. 110K estimated branded searches, +21.5% vs prior month. Share +2.1 points.

  3. 3.Rinnai

    6.9%

    Held 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  4. 4.Dimplex

    3.5%

    Held 4th. 30.8K estimated branded searches, +20.8% vs prior month. Share +0.6 points.

  5. 5.Goldair

    0.61%

    Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between Nobo and its closest rivals

How has branded search demand for Nobo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Nobo worldwide rose from 60.5K to 110K.
  • Across the 12 months ending September 2026, Nobo’s estimated Share of Search among panel heater brands worldwide increased from 5.9% to 12.5%.
  • Across the 12 months ending September 2026, Nobo’s estimated Share of Search among panel heater brands worldwide peaked at 12.5% in September 2026 and was lowest at 5.1% in November 2025.
  • Across the 12 months ending September 2026, Nobo rose from 3rd to 2nd among panel heater brands worldwide.

How did search popularity change for panel heater brands worldwide in September 2026?

  1. In September 2026, Nobo gained estimated Share of Search among panel heater brands worldwide, from 10.4% to 12.5%.

  2. In September 2026, Dimplex gained estimated Share of Search among panel heater brands worldwide, from 2.9% to 3.5%.

  3. In September 2026, Rinnai lost estimated Share of Search among panel heater brands worldwide, from 8.5% to 6.9%.

  4. In September 2026, De'Longhi lost estimated Share of Search among panel heater brands worldwide, from 77.4% to 76.5%.

  5. Estimated monthly branded searches for Goldair worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

Where does Nobo compete?

Nobo is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Panel heater brands2nd of 512.5%Shown above
Notice board brands1st of 695.2%Show ranking
Whiteboard brands1st of 695.2%Show ranking

How is Nobo measured?

Brandwave collects information about searches that people make online using Nobo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nobo

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How the Brand Demand Index is measured

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Is Nobo your brand?

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