Brandwave

How popular isNeo Smartpen?

In October 2026, people searched for Neo Smartpen by name about 2,900 times worldwide, a 19.4% decrease from the previous year. These searches made up 6.2% of all global smart notebook and pen brand searches, placing Neo Smartpen fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about smart notebook and pen brands, Neo Smartpen appeared in two of the five answers and was the joint most recommended of the four.

Search and AI answers in October 2026

Neo Smartpen is the fourth most searched of 4 competitors and the joint most recommended in the AI answers we collected.

  1. RocketbookShare of searches 76.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. MoleskineShare of searches 9.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  3. LivescribeShare of searches 7.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. Neo SmartpenShare of searches 6.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
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Top smart notebook and pen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Neo Smartpen was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Neo Smartpen is the joint most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rocketbook1st
  2. Neo Smartpen1st
  3. Moleskine3rd
  4. Livescribe3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rocketbook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Livescribe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Neo Smartpen2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moleskine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about smart notebook and pen brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for Neo Smartpen compared with other smart notebook and pen brands worldwide?

Neo Smartpen against smart notebook and pen brands worldwide, by month

Share of searches by month for Rocketbook, Moleskine, Livescribe, Neo Smartpen. The figures are in the table below the chart.

View monthly share of searches table
MonthRocketbookMoleskineLivescribeNeo Smartpen
Nov 202576.6%14.1%5.1%4.2%
Dec 202583.6%8.2%4.5%3.7%
Jan 202678.9%7.9%7.9%5.3%
Feb 202658.7%5.9%5.9%29.6%
Mar 202672.3%7.2%7.2%13.3%
Apr 202676%7.5%7.5%9.1%
May 202676.8%9.4%7.7%6.2%
Jun 202677.9%9.5%6.3%6.3%
Jul 202678.3%9.4%6.2%6.2%
Aug 202679.5%7.8%6.4%6.4%
Sep 202678.1%7.8%7.8%6.4%
Oct 202676.8%9.4%7.7%6.2%

  1. 1.Rocketbook

    76.8%

    Held 1st. 36K estimated branded searches, -18.4% vs prior month. Share -1.3 points.

  2. 2.Moleskine

    9.4%

    Moved from 3rd to 2nd. 4.4K estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.Livescribe

    7.7%

    Moved from 2nd to 3rd. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.Neo Smartpen

    6.2%

    Held 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.2 points.

Moleskine sells other things too, so only its searches that name this product count here, like “moleskine smart writing set”.

Compare popularity between Neo Smartpen and its closest rivals

Every comparison with Neo Smartpen

3 comparisons

How has branded search demand for Neo Smartpen changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Neo Smartpen worldwide fell from 3.6K to 2.9K.
  • Across the 12 months ending October 2026, Neo Smartpen’s share of searches among smart notebook and pen brands worldwide increased from 4.2% to 6.2%.
  • Across the 12 months ending October 2026, Neo Smartpen’s share of searches among smart notebook and pen brands worldwide peaked at 29.6% in February 2026 and was lowest at 3.7% in December 2025.

How did search popularity change for smart notebook and pen brands worldwide in October 2026?

4 changes

  1. In October 2026, Moleskine overtook Livescribe to rank 2nd among smart notebook and pen brands worldwide, with 9.4% of the searches.

  2. In October 2026, Rocketbook lost share of searches among smart notebook and pen brands worldwide, from 78.1% to 76.8%.

  3. Estimated monthly branded searches for Neo Smartpen worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in October 2026.

  4. Estimated monthly branded searches for Livescribe worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in October 2026.

How are Neo Smartpen’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Neo Smartpen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • neo smartpen

How the Brand Demand Index is measured

Who owns Neo Smartpen?

Neo Smartpen is owned by NeoLAB Convergence. Brandwave does not track any other brands owned by NeoLAB Convergence.

Do you work for Neo Smartpen? To request corrections or removal please contact us via our support page and we will be happy to assist.

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