Brandwave

How popular isMUD\WTR?

In October 2026, people searched for MUD\WTR by name about 53,100 times worldwide, a 29.5% decrease from the previous year. These searches made up 10.1% of all global mushroom coffee brand searches, placing MUD\WTR third out of six brands. When we asked both ChatGPT and Google AI Overviews about mushroom coffee brands, MUD\WTR appeared in three of the five answers and was the fourth most recommended of the six.

Search and AI answers in October 2026

MUD\WTR is the third most searched of 6 competitors and the fourth most recommended in the AI answers we collected.

  1. RYZEShare of searches 70%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Everyday DoseShare of searches 15.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. MUD\WTRShare of searches 10.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. Four SigmaticShare of searches 1.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. Laird SuperfoodShare of searches 1.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+1 more

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Top mushroom coffee brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MUD\WTR was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. MUD\WTR is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Four Sigmatic1st
  2. RYZE2nd
  3. Everyday Dose3rd
  4. MUD\WTR4th
  5. Laird Superfood5th
  6. Clevr Blends–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RYZE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Four Sigmatic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Everyday Dose3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MUD\WTR3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Laird Superfood2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clevr Blends0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mushroom coffee brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

How often do people search for MUD\WTR compared with other mushroom coffee brands worldwide?

MUD\WTR against mushroom coffee brands worldwide, by month

Share of searches by month for RYZE, Everyday Dose, MUD\WTR. The figures are in the table below the chart.

View monthly share of searches table
MonthRYZEEveryday DoseMUD\WTRFour SigmaticLaird SuperfoodClevr Blends
Nov 202554.9%24.8%13.6%3.3%2.7%0.67%
Dec 202560%22.2%12.2%2.9%2%0.72%
Jan 202664.4%19.5%10.8%2.6%2.1%0.64%
Feb 202668.2%16.3%11.3%2.2%1.5%0.46%
Mar 202666.9%16.7%11.1%2.7%1.8%0.82%
Apr 202661.8%18.8%12.5%3.7%2.5%0.75%
May 202665.2%16.2%13.2%2.6%2.1%0.65%
Jun 202662.1%18.8%12.6%3%2.5%0.98%
Jul 202664.4%19.5%10.7%2.6%2.1%0.67%
Aug 202663.4%20.1%10.6%2.5%2.5%0.78%
Sep 202667.2%17.5%9.2%2.7%2.2%1.2%
Oct 202670%15.7%10.1%1.9%1.5%0.85%

  1. 1.RYZE

    70%

    Held 1st. 370K estimated branded searches, +22.1% vs prior month. Share +2.8 points.

  2. 2.Everyday Dose

    15.7%

    Held 2nd. 82.7K estimated branded searches, +5.2% vs prior month. Share -1.8 points.

  3. 3.MUD\WTR

    10.1%

    Held 3rd. 53.1K estimated branded searches, +28% vs prior month. Share +0.8 points.

  4. 4.Four Sigmatic

    1.9%

    Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  5. 5.Laird Superfood

    1.5%

    Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  6. 6.Clevr Blends

    0.85%

    Held 6th. 4.5K estimated branded searches, -20.3% vs prior month. Share -0.4 points.

Compare popularity between MUD\WTR and its closest rivals

Every comparison with MUD\WTR

5 comparisons

How has branded search demand for MUD\WTR changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for MUD\WTR worldwide fell from 75.3K to 53.1K.
  • Across the 12 months ending October 2026, MUD\WTR’s share of searches among mushroom coffee brands worldwide decreased from 13.6% to 10.1%.
  • Across the 12 months ending October 2026, MUD\WTR’s share of searches among mushroom coffee brands worldwide peaked at 13.6% in November 2025 and was lowest at 9.2% in September 2026.

How did search popularity change for mushroom coffee brands worldwide in October 2026?

6 changes

  1. In October 2026, RYZE gained share of searches among mushroom coffee brands worldwide, from 67.2% to 70%.

  2. In October 2026, MUD\WTR gained share of searches among mushroom coffee brands worldwide, from 9.2% to 10.1%.

  3. In October 2026, Everyday Dose lost share of searches among mushroom coffee brands worldwide, from 17.5% to 15.7%.

  4. In October 2026, Four Sigmatic lost share of searches among mushroom coffee brands worldwide, from 2.7% to 1.9%.

  5. In October 2026, Laird Superfood lost share of searches among mushroom coffee brands worldwide, from 2.2% to 1.5%.

  6. Estimated monthly branded searches for Clevr Blends worldwide rose 22.1% over 12 measured months, from 3.7K to 4.5K in October 2026.

How are MUD\WTR’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using MUD\WTR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mud wtr
  • mud/wtr
  • mudwtr

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