Laird Superfood vs MUD\WTR:Which is more popular by branded search?
In August 2026, MUD\WTR had more branded searches than Laird Superfood among mushroom coffee brands worldwide. MUD\WTR was estimated to have 49.5K branded searches compared to Laird Superfood’s 22K, and held an 11.1% Share of Search versus Laird Superfood’s 4.9%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Laird Superfood or MUD\WTR?
Compare functional coffee brands selling mushroom-based and adaptogen coffee blends. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MUD\WTR, Laird Superfood. The figures are in the table below the chart.
View monthly share of search table
| Month | RYZE | MUD\WTR | Four Sigmatic | Everyday Dose | Laird Superfood | Clevr Blends |
|---|---|---|---|---|---|---|
| Oct 2025 | 60.1% | 17.9% | 7.9% | 8.1% | 4.9% | 1.1% |
| Nov 2025 | 64.8% | 15.8% | 6.5% | 7.2% | 4.9% | 0.79% |
| Dec 2025 | 68.7% | 13.7% | 6.7% | 6.3% | 3.8% | 0.83% |
| Jan 2026 | 70.6% | 11.5% | 7.1% | 5.5% | 4.6% | 0.7% |
| Feb 2026 | 73% | 12% | 6.8% | 4.5% | 3.2% | 0.49% |
| Mar 2026 | 71% | 11.6% | 8% | 5% | 3.5% | 0.87% |
| Apr 2026 | 66.5% | 13.3% | 8.8% | 5.8% | 4.8% | 0.81% |
| May 2026 | 68.7% | 13.7% | 6.9% | 5.6% | 4.5% | 0.69% |
| Jun 2026 | 63.6% | 12.7% | 11.6% | 6.9% | 4.2% | 1% |
| Jul 2026 | 67.5% | 11% | 8.7% | 8% | 4% | 0.7% |
| Aug 2026 | 68.1% | 11.1% | 7.7% | 7.2% | 4.9% | 0.84% |
| Sep 2026 | — | — | — | — | — | — |
How has the Laird Superfood and MUD\WTR comparison changed over the last 12 months?
3 findings
- MUD\WTR was ahead of Laird Superfood in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Laird Superfood’s estimated Share of Search among mushroom coffee brands worldwide held steady at 4.9%, and its estimated monthly branded searches moved from 20.2K to 22K.
- Across the 11 months ending August 2026, MUD\WTR’s estimated Share of Search among mushroom coffee brands worldwide moved from 17.9% to 11.1%, and its estimated monthly branded searches moved from 74K to 49.5K.
How did search popularity change for mushroom coffee brands worldwide in August 2026?
2 changes
In August 2026, Laird Superfood gained estimated Share of Search among mushroom coffee brands worldwide, from 4% to 4.9%.
Estimated monthly branded searches for MUD\WTR worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Laird Superfood’s and MUD\WTR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Laird Superfood
2 branded search terms
- laird superfood
- laird superfood creamer
MUD\WTR
2 branded search terms
- mud wtr
- mud/wtr
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