Brandwave

How popular isMUD\WTR in search?

In August 2026, there were an estimated 49.5K branded searches for MUD\WTR worldwide which is down 33.1% over the last 11 months. MUD\WTR holds 11.1% estimated Share of Search among mushroom coffee brands worldwide and is ranked 2nd of 6 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. RYZE68.1%
  2. MUD\WTR11.1%
  3. Four Sigmatic7.7%
  4. Everyday Dose7.2%
  5. Laird Superfood4.9%
  6. Clevr Blends0.84%
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Which mushroom coffee brands compete with MUD\WTR?

MUD\WTR against mushroom coffee brands worldwide, by month

Share of Search by month for RYZE, MUD\WTR, Four Sigmatic, Everyday Dose, Laird Superfood. The figures are in the table below the chart.

View monthly share of search table
MonthRYZEMUD\WTRFour SigmaticEveryday DoseLaird SuperfoodClevr Blends
Oct 202560.1%17.9%7.9%8.1%4.9%1.1%
Nov 202564.8%15.8%6.5%7.2%4.9%0.79%
Dec 202568.7%13.7%6.7%6.3%3.8%0.83%
Jan 202670.6%11.5%7.1%5.5%4.6%0.7%
Feb 202673%12%6.8%4.5%3.2%0.49%
Mar 202671%11.6%8%5%3.5%0.87%
Apr 202666.5%13.3%8.8%5.8%4.8%0.81%
May 202668.7%13.7%6.9%5.6%4.5%0.69%
Jun 202663.6%12.7%11.6%6.9%4.2%1%
Jul 202667.5%11%8.7%8%4%0.7%
Aug 202668.1%11.1%7.7%7.2%4.9%0.84%
Sep 2026——————

  1. 1.RYZE

    68.1%

    held 1st · 303K estimated branded searches · -0.33% vs prior month · +0.6 points

  2. 2.MUD\WTR

    11.1%

    held 2nd · 49.5K estimated branded searches · 0% vs prior month · +0.1 points

  3. 3.Four Sigmatic

    7.7%

    held 3rd · 34.3K estimated branded searches · -12.5% vs prior month · -1 points

  4. 4.Everyday Dose

    7.2%

    held 4th · 32.1K estimated branded searches · -11.3% vs prior month · -0.8 points

  5. 5.Laird Superfood

    4.9%

    held 5th · 22K estimated branded searches · +22.2% vs prior month · +0.9 points

  6. 6.Clevr Blends

    0.84%

    held 6th · 3.7K estimated branded searches · +18.5% vs prior month · +0.1 points

Compare search popularity between MUD\WTR and its closest rivals

How has branded search demand for MUD\WTR changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for MUD\WTR worldwide fell from 74K to 49.5K.
  • Across the 11 months ending August 2026, MUD\WTR’s estimated Share of Search among mushroom coffee brands worldwide decreased from 17.9% to 11.1%.
  • Across the 11 months ending August 2026, MUD\WTR’s estimated Share of Search among mushroom coffee brands worldwide peaked at 17.9% in October 2025 and was lowest at 11% in July 2026.

How did search popularity change for mushroom coffee brands worldwide in August 2026?

  1. In August 2026, Laird Superfood gained estimated Share of Search among mushroom coffee brands worldwide, from 4% to 4.9%.

  2. In August 2026, RYZE gained estimated Share of Search among mushroom coffee brands worldwide, from 67.5% to 68.1%.

  3. In August 2026, Four Sigmatic lost estimated Share of Search among mushroom coffee brands worldwide, from 8.7% to 7.7%.

  4. In August 2026, Everyday Dose lost estimated Share of Search among mushroom coffee brands worldwide, from 8% to 7.2%.

  5. Estimated monthly branded searches for MUD\WTR worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.

  6. Estimated monthly branded searches for Clevr Blends worldwide fell 17.5% over 11 measured months, from 4.5K to 3.7K in August 2026.

How is MUD\WTR measured?

Brandwave collects information about searches that people make online using MUD\WTR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • mud wtr
  • mud/wtr

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How the Brand Demand Index is measured

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