Brandwave

How popular isMpix in search?

In September 2026, there were an estimated 137K branded searches for Mpix worldwide which is down 5.7% over the last 12 months. Mpix holds 66.2% estimated Share of Search among photo printing services worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Mpix66.2%
  2. Nations Photo Lab13.1%
  3. Printique10.8%
  4. Bay Photo9.8%
  5. WhiteWall0.15%
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Which photo printing services compete with Mpix?

Mpix against photo printing services worldwide, by month

Share of Search by month for Mpix, Nations Photo Lab, Printique, Bay Photo. The figures are in the table below the chart.

View monthly share of search table
MonthMpixNations Photo LabPrintiqueBay PhotoWhiteWall
Oct 202563.6%11.9%15.4%8.9%0.21%
Nov 202566%14%13.3%6.6%0.14%
Dec 202568.2%12.4%12.1%7.2%0.12%
Jan 202666.7%11.8%12.9%8.4%0.21%
Feb 202668.1%11.4%12.1%8.1%0.3%
Mar 202666.7%11.2%12.2%9.7%0.24%
Apr 202670%10.8%11.3%7.7%0.16%
May 202668.2%11.4%12.2%8.1%0.16%
Jun 202663.2%14.3%12.2%10.1%0.17%
Jul 202663.1%14.5%12%10.3%0.21%
Aug 202667.1%12.8%10.8%9.1%0.18%
Sep 202666.2%13.1%10.8%9.8%0.15%
  1. 1.Mpix

    66.2%

    Held 1st. 137K estimated branded searches, -3.5% vs prior month. Share -0.9 points.

  2. Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Printique

    10.8%

    Held 3rd. 22.3K estimated branded searches, -2.3% vs prior month. Share 0 points.

  4. 4.Bay Photo

    9.8%

    Held 4th. 20.2K estimated branded searches, +5.2% vs prior month. Share +0.7 points.

  5. 5.WhiteWall

    0.15%

    Held 5th. 320 estimated branded searches, -17.9% vs prior month. Share 0 points.

Compare search popularity between Mpix and its closest rivals

How has branded search demand for Mpix changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Mpix worldwide fell from 145K to 137K.
  • Across the 12 months ending September 2026, Mpix’s estimated Share of Search among photo printing services worldwide increased from 63.6% to 66.2%.
  • Across the 12 months ending September 2026, Mpix’s estimated Share of Search among photo printing services worldwide peaked at 70% in April 2026 and was lowest at 63.1% in July 2026.

How did search popularity change for photo printing services worldwide in September 2026?

  1. In September 2026, Bay Photo gained estimated Share of Search among photo printing services worldwide, from 9.1% to 9.8%.

  2. In September 2026, Mpix lost estimated Share of Search among photo printing services worldwide, from 67.1% to 66.2%.

  3. Printique’s estimated Share of Search among photo printing services worldwide has lost ground for 3 months in a row, from 12.2% to 10.8% in September 2026.

  4. Estimated monthly branded searches for WhiteWall worldwide fell 33.3% over 12 measured months, from 480 to 320 in September 2026.

Where does Mpix compete?

Mpix is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Photo printing services1st of 566.2%Shown above
Wedding album brands1st of 373.1%Show ranking

How is Mpix measured?

Brandwave collects information about searches that people make online using Mpix’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • mpix
  • mpix photo prints

Do you work for Mpix? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Mpix your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.