Brandwave

Bay Photo vs Mpix:Which is more popular by branded search?

In August 2026, Mpix had more branded searches than Bay Photo among photo printing services worldwide. Mpix was estimated to have 142K branded searches compared to Bay Photo’s 19.3K, and held a 66.5% Share of Search versus Bay Photo’s 9%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among photo printing services worldwide in August 2026Which is more popular in search, Bay Photo or Mpix?
Bay Photo9%19.3K searches
vs
Mpix66.5%142K searches

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Which is more popular in search, Bay Photo or Mpix?

Compare brands that offer professional photo prints. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bay Photo and Mpix among photo printing services worldwide, by month

Share of Search by month for Mpix, Bay Photo. The figures are in the table below the chart.

View monthly share of search table
MonthMpixNations Photo LabPrintiqueBay PhotoWhiteWall
Oct 202563%12.7%15.2%8.7%0.32%
Nov 202565.7%14.3%13.2%6.6%0.22%
Dec 202567.8%12.8%12%7.1%0.2%
Jan 202664.5%14.8%12.4%8.1%0.31%
Feb 202666.8%13%11.8%7.9%0.46%
Mar 202665.9%12.2%12%9.5%0.37%
Apr 202668.2%13%11%7.5%0.25%
May 202665.5%14.9%11.7%7.7%0.24%
Jun 202662.6%15.1%12.1%10%0.27%
Jul 202662.3%15.5%11.7%10.1%0.34%
Aug 202666.5%13.6%10.7%9%0.28%
Sep 2026—————

How has the Bay Photo and Mpix comparison changed over the last 12 months?

  • Mpix was ahead of Bay Photo in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Bay Photo’s estimated Share of Search among photo printing services worldwide moved from 8.7% to 9%, and its estimated monthly branded searches moved from 20.3K to 19.3K.
  • Across the 11 months ending August 2026, Mpix’s estimated Share of Search among photo printing services worldwide moved from 63% to 66.5%, and its estimated monthly branded searches moved from 146K to 142K.

How did search popularity change for photo printing services worldwide in August 2026?

  1. In August 2026, Mpix gained estimated Share of Search among photo printing services worldwide, from 62.3% to 66.5%.

  2. In August 2026, Bay Photo lost estimated Share of Search among photo printing services worldwide, from 10.1% to 9%.

How each brand is measured

Brandwave collects information about searches that people make online using Bay Photo’s and Mpix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bay Photo

3 branded search terms

  • bay photo
  • bayphoto
  • bayphoto com

Mpix

3 branded search terms

  • mpix
  • mpix com
  • mpix photo prints

How the Brand Demand Index is measured

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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.