Brandwave

How popular isMKM in search?

In August 2026, there were an estimated 1.9K branded searches for MKM worldwide which held steady over the last 11 months. MKM holds 0.22% estimated Share of Search among building supplies retailers worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Travis Perkins79.7%
  2. Jewson16%
  3. Howarth Timber2.6%
  4. Buildbase1.2%
  5. Selco0.34%
  6. MKM0.22%
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Which building supplies retailers compete with MKM?

MKM against building supplies retailers worldwide, by month

Share of Search by month for Travis Perkins, Jewson, Howarth Timber, MKM. The figures are in the table below the chart.

View monthly share of search table
MonthTravis PerkinsJewsonHowarth TimberBuildbaseSelcoMKM
Oct 202577.1%18.9%2.1%1.4%0.33%0.22%
Nov 202580.2%16.1%2.2%1.2%0.23%0.19%
Dec 202576.8%18.8%2.5%1.4%0.27%0.22%
Jan 202676.7%18.8%2.5%1.4%0.27%0.27%
Feb 202680.2%16.1%2.2%1.2%0.23%0.19%
Mar 202680.1%16.1%2.2%1.2%0.23%0.23%
Apr 202679.7%16%2.6%1.2%0.35%0.23%
May 202676.2%18.7%3.1%1.4%0.41%0.27%
Jun 202679.7%16%2.6%1.2%0.34%0.22%
Jul 202676.8%18.8%2.5%1.1%0.41%0.27%
Aug 202679.7%16%2.6%1.2%0.34%0.22%
Sep 2026——————
  1. Held 1st. 673K estimated branded searches, 0% vs prior month. Share +2.8 points.

  2. 2.Jewson

    16%

    Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -2.9 points.

  3. Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Buildbase

    1.2%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Selco

    0.34%

    Held 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.1 points.

  6. 6.MKM

    0.22%

    Held 6th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.

Compare search popularity between MKM and its closest rivals

How has branded search demand for MKM changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for MKM worldwide held steady at 1.9K.
  • Across the 11 months ending August 2026, MKM’s estimated Share of Search among building supplies retailers worldwide held steady at 0.22%.

How did search popularity change for building supplies retailers worldwide in August 2026?

  1. In August 2026, Travis Perkins gained estimated Share of Search among building supplies retailers worldwide, from 76.8% to 79.7%.

  2. In August 2026, Jewson lost estimated Share of Search among building supplies retailers worldwide, from 18.8% to 16%.

  3. Estimated monthly branded searches for Howarth Timber worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

  4. Estimated monthly branded searches for Buildbase worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

How is MKM measured?

Brandwave collects information about searches that people make online using MKM’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mkm builders

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How the Brand Demand Index is measured

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Is MKM your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.