Buildbase vs MKM:Which is more popular by branded search?
In August 2026, Buildbase had more branded searches than MKM among building supplies retailers worldwide. Buildbase was estimated to have 9.9K branded searches compared to MKM’s 1.9K, and held a 1.2% Share of Search versus MKM’s 0.22%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Buildbase or MKM?
Compare the building supplies retailers people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Buildbase, MKM. The figures are in the table below the chart.
View monthly share of search table
| Month | Travis Perkins | Jewson | Howarth Timber | Buildbase | Selco | MKM |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.1% | 18.9% | 2.1% | 1.4% | 0.33% | 0.22% |
| Nov 2025 | 80.2% | 16.1% | 2.2% | 1.2% | 0.23% | 0.19% |
| Dec 2025 | 76.8% | 18.8% | 2.5% | 1.4% | 0.27% | 0.22% |
| Jan 2026 | 76.7% | 18.8% | 2.5% | 1.4% | 0.27% | 0.27% |
| Feb 2026 | 80.2% | 16.1% | 2.2% | 1.2% | 0.23% | 0.19% |
| Mar 2026 | 80.1% | 16.1% | 2.2% | 1.2% | 0.23% | 0.23% |
| Apr 2026 | 79.7% | 16% | 2.6% | 1.2% | 0.35% | 0.23% |
| May 2026 | 76.2% | 18.7% | 3.1% | 1.4% | 0.41% | 0.27% |
| Jun 2026 | 79.7% | 16% | 2.6% | 1.2% | 0.34% | 0.22% |
| Jul 2026 | 76.8% | 18.8% | 2.5% | 1.1% | 0.41% | 0.27% |
| Aug 2026 | 79.7% | 16% | 2.6% | 1.2% | 0.34% | 0.22% |
| Sep 2026 | — | — | — | — | — | — |
How has the Buildbase and MKM comparison changed over the last 12 months?
3 findings
- Buildbase was ahead of MKM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Buildbase’s estimated Share of Search among building supplies retailers worldwide moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 11 months ending August 2026, MKM’s estimated Share of Search among building supplies retailers worldwide held steady at 0.22%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for building supplies retailers worldwide in August 2026?
1 change
Estimated monthly branded searches for Buildbase worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Buildbase’s and MKM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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