MKM vs Selco:Which is more popular by branded search?
In August 2026, Selco had more branded searches than MKM among building supplies retailers worldwide. Selco was estimated to have 2.9K branded searches compared to MKM’s 1.9K, and held a 0.34% Share of Search versus MKM’s 0.22%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, MKM or Selco?
Compare the building supplies retailers people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Selco, MKM. The figures are in the table below the chart.
View monthly share of search table
| Month | Travis Perkins | Jewson | Howarth Timber | Buildbase | Selco | MKM |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.1% | 18.9% | 2.1% | 1.4% | 0.33% | 0.22% |
| Nov 2025 | 80.2% | 16.1% | 2.2% | 1.2% | 0.23% | 0.19% |
| Dec 2025 | 76.8% | 18.8% | 2.5% | 1.4% | 0.27% | 0.22% |
| Jan 2026 | 76.7% | 18.8% | 2.5% | 1.4% | 0.27% | 0.27% |
| Feb 2026 | 80.2% | 16.1% | 2.2% | 1.2% | 0.23% | 0.19% |
| Mar 2026 | 80.1% | 16.1% | 2.2% | 1.2% | 0.23% | 0.23% |
| Apr 2026 | 79.7% | 16% | 2.6% | 1.2% | 0.35% | 0.23% |
| May 2026 | 76.2% | 18.7% | 3.1% | 1.4% | 0.41% | 0.27% |
| Jun 2026 | 79.7% | 16% | 2.6% | 1.2% | 0.34% | 0.22% |
| Jul 2026 | 76.8% | 18.8% | 2.5% | 1.1% | 0.41% | 0.27% |
| Aug 2026 | 79.7% | 16% | 2.6% | 1.2% | 0.34% | 0.22% |
| Sep 2026 | — | — | — | — | — | — |
How has the MKM and Selco comparison changed over the last 12 months?
3 findings
- Selco was ahead of MKM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MKM’s estimated Share of Search among building supplies retailers worldwide held steady at 0.22%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 11 months ending August 2026, Selco’s estimated Share of Search among building supplies retailers worldwide moved from 0.33% to 0.34%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for building supplies retailers worldwide in August 2026?
0 changes
Neither MKM nor Selco moved beyond provider rounding among building supplies retailers in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using MKM’s and Selco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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