How popular isMintel in search?
In August 2026, there were an estimated 22.2K branded searches for Mintel worldwide which is down 55.2% over the last 11 months. Mintel holds 3.4% estimated Share of Search among market research firms worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Mintel and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which market research firms compete with Mintel?
Share of Search by month for Ipsos, YouGov, Kantar, GfK, Mintel, Nielsen. The figures are in the table below the chart.
View monthly share of search table
| Month | Ipsos | YouGov | Kantar | GfK | Mintel | Nielsen |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.8% | 30.8% | 16.9% | 13.8% | 6.2% | 1.5% |
| Nov 2025 | 28.1% | 34.4% | 15.4% | 15.4% | 4.6% | 2.1% |
| Dec 2025 | 32.4% | 32.4% | 14.6% | 14.6% | 4.4% | 1.6% |
| Jan 2026 | 29.7% | 36.4% | 13.4% | 13.4% | 4.9% | 2.2% |
| Feb 2026 | 31.6% | 31.6% | 14.2% | 14.2% | 6.4% | 1.9% |
| Mar 2026 | 32.3% | 32.3% | 14.4% | 14.4% | 5.3% | 1.3% |
| Apr 2026 | 37.7% | 30.8% | 13.8% | 11.3% | 5.1% | 1.2% |
| May 2026 | 34.1% | 34.1% | 15.3% | 10.3% | 4.6% | 1.7% |
| Jun 2026 | 43.3% | 28.9% | 13% | 8.7% | 3.9% | 2.1% |
| Jul 2026 | 31.7% | 38.7% | 14.3% | 9.5% | 3.5% | 2.3% |
| Aug 2026 | 37.7% | 30.8% | 13.9% | 11.4% | 3.4% | 2.8% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 37.7% | 246K | +22.4% | +6.1 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 30.8% | 201K | -18.3% | -7.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 13.9% | 90.5K | 0% | -0.4 points | |
| 4, held 4th | 11.4% | 74K | +22.3% | +1.8 points | |
| 5, held 5th | 3.4% | 22.2K | 0% | -0.1 points | |
| 6, held 6th | 2.8% | 18.1K | +22.3% | +0.4 points |
1.
Ipsos
37.7%
Moved from 2nd to 1st. 246K estimated branded searches, +22.4% vs prior month. Share +6.1 points.
2.
YouGov30.8%
Moved from 1st to 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -7.9 points.
3.
Kantar13.9%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.
GfK11.4%
Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +1.8 points.
5.
Mintel3.4%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Nielsen2.8%
Held 6th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.4 points.
Compare search popularity between Mintel and its closest rivals
How has branded search demand for Mintel changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mintel worldwide fell from 49.5K to 22.2K.
- Across the 11 months ending August 2026, Mintel’s estimated Share of Search among market research firms worldwide decreased from 6.2% to 3.4%.
- Across the 11 months ending August 2026, Mintel’s estimated Share of Search among market research firms worldwide peaked at 6.4% in February 2026 and was lowest at 3.4% in August 2026.
How did search popularity change for market research firms worldwide in August 2026?
6 changes
In August 2026, Ipsos overtook YouGov to take the highest estimated Share of Search among market research firms worldwide, at 37.7%.
In August 2026, GfK gained estimated Share of Search among market research firms worldwide, from 9.5% to 11.4%.
In August 2026, YouGov lost estimated Share of Search among market research firms worldwide, from 38.7% to 30.8%.
Nielsen’s estimated Share of Search among market research firms worldwide has gained ground for 3 months in a row, from 1.7% to 2.8% in August 2026.
Mintel’s estimated Share of Search among market research firms worldwide has lost ground for 3 months in a row, from 4.6% to 3.4% in August 2026.
Estimated monthly branded searches for Kantar worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.
Where does Mintel compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Market research firms | 5th of 6 | 3.4% | Shown above |
| Market research platforms | 4th of 5 | 7.4% | Show ranking |
How is Mintel measured?
Brandwave collects information about searches that people make online using Mintel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- mintel
Do you work for Mintel? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Mintel your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.