How popular isMinelab in search?
In August 2026, there were an estimated 22.2K branded searches for Minelab worldwide which is down 18.1% over the last 11 months. Minelab holds 3.5% estimated Share of Search among metal detector brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Fisher-Price39.1%
- XP39.1%
Garrett11.8%- Nokta6.4%
Minelab3.5%
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Which metal detector brands compete with Minelab?
Share of Search by month for Fisher-Price, XP, Garrett, Nokta, Minelab. The figures are in the table below the chart.
View monthly share of search table
| Month | Fisher-Price | XP | Garrett | Nokta | Minelab |
|---|---|---|---|---|---|
| Oct 2025 | 43.1% | 35.3% | 10.6% | 7.1% | 3.9% |
| Nov 2025 | 53.7% | 29.4% | 8.8% | 4.8% | 3.2% |
| Dec 2025 | 53.7% | 29.4% | 8.8% | 4.8% | 3.2% |
| Jan 2026 | 44.2% | 36.1% | 10.9% | 4.9% | 4% |
| Feb 2026 | 38.5% | 38.5% | 11.6% | 6.3% | 5.2% |
| Mar 2026 | 39.7% | 39.7% | 9.8% | 6.5% | 4.4% |
| Apr 2026 | 39.7% | 39.7% | 9.8% | 6.5% | 4.4% |
| May 2026 | 35.3% | 43.1% | 13% | 4.7% | 3.9% |
| Jun 2026 | 32.8% | 40.2% | 18% | 5.4% | 3.6% |
| Jul 2026 | 39.6% | 39.6% | 11.9% | 5.3% | 3.6% |
| Aug 2026 | 39.1% | 39.1% | 11.8% | 6.4% | 3.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.1% | 246K | 0% | -0.5 points | |
| 2, held 2nd | 39.1% | 246K | 0% | -0.5 points | |
| 3, held 3rd | 11.8% | 74K | 0% | -0.1 points | |
| 4, held 4th | 6.4% | 40.5K | +22.4% | +1.1 points | |
| 5, held 5th | 3.5% | 22.2K | 0% | 0 points |
39.1%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -0.5 points.
2.XP
39.1%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -0.5 points.
3.
Garrett11.8%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.Nokta
6.4%
Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.1 points.
5.
Minelab3.5%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Minelab and its closest rivals
How has branded search demand for Minelab changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Minelab worldwide fell from 27.1K to 22.2K.
- Across the 11 months ending August 2026, Minelab’s estimated Share of Search among metal detector brands worldwide peaked at 5.2% in February 2026 and was lowest at 3.2% in November 2025.
How did search popularity change for metal detector brands worldwide in August 2026?
4 changes
In August 2026, Nokta gained estimated Share of Search among metal detector brands worldwide, from 5.3% to 6.4%.
XP’s estimated Share of Search among metal detector brands worldwide has lost ground for 3 months in a row, from 43.1% to 39.1% in August 2026.
Estimated monthly branded searches for Fisher-Price worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.
Estimated monthly branded searches for Minelab worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
How is Minelab measured?
Brandwave collects information about searches that people make online using Minelab’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- minelab
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