Brandwave

How popular isMerlin in search?

In August 2026, there were an estimated 60.5K branded searches for Merlin worldwide which is down 33.1% over the last 11 months. Merlin holds 31.7% estimated Share of Search among AI browser extensions worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Monica47.5%
  2. Merlin31.7%
  3. Sider14.2%
  4. Harpa4.2%
  5. MaxAI2.3%
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Which AI browser extensions compete with Merlin?

Merlin against AI browser extensions worldwide, by month

Share of Search by month for Monica, Merlin, Sider, Harpa, MaxAI. The figures are in the table below the chart.

View monthly share of search table
MonthMonicaMerlinSiderHarpaMaxAI
Oct 202542.4%28.4%23.3%3.8%2.1%
Nov 202541.6%28%22.9%4.6%3.1%
Dec 202543.5%29.1%19.5%4.8%3.2%
Jan 202643.1%28.8%19.3%5.8%3.1%
Feb 202653%23.8%15.9%4.8%2.6%
Mar 202655.7%20.4%16.7%5%2.2%
Apr 202647.3%26%17.4%6.4%2.8%
May 202645.6%25.1%20.5%6.1%2.7%
Jun 202645.1%30.2%16.5%4.9%3.3%
Jul 202647.5%31.7%14.2%4.2%2.3%
Aug 202647.5%31.7%14.2%4.2%2.3%
Sep 2026—————

  1. 1.Monica

    47.5%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Merlin

    31.7%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Sider

    14.2%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Harpa

    4.2%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.MaxAI

    2.3%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Merlin and its closest rivals

How has branded search demand for Merlin changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Merlin worldwide fell from 90.5K to 60.5K.
  • Across the 11 months ending August 2026, Merlin’s estimated Share of Search among AI browser extensions worldwide increased from 28.4% to 31.7%.
  • Across the 11 months ending August 2026, Merlin’s estimated Share of Search among AI browser extensions worldwide peaked at 31.7% in July 2026 and was lowest at 20.4% in March 2026.

How did search popularity change for AI browser extensions worldwide in August 2026?

  1. Estimated monthly branded searches for Sider worldwide fell 63.4% over 11 measured months, from 74K to 27.1K in August 2026.

  2. Estimated monthly branded searches for MaxAI worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.

  3. Estimated monthly branded searches for Merlin worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.

  4. Estimated monthly branded searches for Harpa worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

  5. Estimated monthly branded searches for Monica worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.

How is Merlin measured?

Brandwave collects information about searches that people make online using Merlin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • merlin ai

Do you work for Merlin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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