Merlin vs Monica:Which is more popular by branded search?
In August 2026, Monica had more branded searches than Merlin among AI browser extensions worldwide. Monica was estimated to have 90.5K branded searches compared to Merlin’s 60.5K, and held a 47.5% Share of Search versus Merlin’s 31.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Merlin or Monica?
Compare the extensions that add AI to the browser. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Monica, Merlin. The figures are in the table below the chart.
View monthly share of search table
| Month | Monica | Merlin | Sider | Harpa | MaxAI |
|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 28.4% | 23.3% | 3.8% | 2.1% |
| Nov 2025 | 41.6% | 28% | 22.9% | 4.6% | 3.1% |
| Dec 2025 | 43.5% | 29.1% | 19.5% | 4.8% | 3.2% |
| Jan 2026 | 43.1% | 28.8% | 19.3% | 5.8% | 3.1% |
| Feb 2026 | 53% | 23.8% | 15.9% | 4.8% | 2.6% |
| Mar 2026 | 55.7% | 20.4% | 16.7% | 5% | 2.2% |
| Apr 2026 | 47.3% | 26% | 17.4% | 6.4% | 2.8% |
| May 2026 | 45.6% | 25.1% | 20.5% | 6.1% | 2.7% |
| Jun 2026 | 45.1% | 30.2% | 16.5% | 4.9% | 3.3% |
| Jul 2026 | 47.5% | 31.7% | 14.2% | 4.2% | 2.3% |
| Aug 2026 | 47.5% | 31.7% | 14.2% | 4.2% | 2.3% |
| Sep 2026 | — | — | — | — | — |
How has the Merlin and Monica comparison changed over the last 12 months?
3 findings
- Monica was ahead of Merlin in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Merlin’s estimated Share of Search among AI browser extensions worldwide moved from 28.4% to 31.7%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
- Across the 11 months ending August 2026, Monica’s estimated Share of Search among AI browser extensions worldwide moved from 42.4% to 47.5%, and its estimated monthly branded searches moved from 135K to 90.5K.
How did search popularity change for AI browser extensions worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Merlin’s and Monica’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.