Brandwave

Harpa vs Merlin:Which is searched more?

In August 2026, Merlin had more branded searches than Harpa among AI browser extensions worldwide. Merlin was estimated to have 60.5K branded searches compared to Harpa’s 8.1K, and held a 31.7% Share of Search versus Harpa’s 4.2%. These are worldwide searches for English-language branded terms.

Share of Search among AI browser extensions worldwide in August 2026Which is more popular in search, Harpa or Merlin?
Harpa4.2%8.1K searches
vs
Merlin31.7%60.5K searches

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Which is more popular in search, Harpa or Merlin?

Compare the extensions that add AI to the browser. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Harpa and Merlin among AI browser extensions worldwide, by month

Share of Search by month for Merlin, Harpa. The figures are in the table below the chart.

View monthly share of search table
MonthMerlinHarpa
Oct 202528.4%3.8%
Nov 202528%4.6%
Dec 202529.1%4.8%
Jan 202628.8%5.8%
Feb 202623.8%4.8%
Mar 202620.4%5%
Apr 202626%6.4%
May 202625.1%6.1%
Jun 202630.2%4.9%
Jul 202631.7%4.2%
Aug 202631.7%4.2%
Sep 2026——

How has the Harpa and Merlin comparison changed over the last 12 months?

  • Merlin was ahead of Harpa in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Harpa’s estimated Share of Search among AI browser extensions worldwide moved from 3.8% to 4.2%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
  • Across the 11 months ending August 2026, Merlin’s estimated Share of Search among AI browser extensions worldwide moved from 28.4% to 31.7%, and its estimated monthly branded searches moved from 90.5K to 60.5K.

How did search popularity change for AI browser extensions worldwide in August 2026?

  1. Estimated monthly branded searches for Merlin worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.

  2. Estimated monthly branded searches for Harpa worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Harpa’s and Merlin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Harpa

1 branded search term

  • harpa ai

Merlin

1 branded search term

  • merlin ai

How the Brand Demand Index is measured

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