Brandwave

How popular isMarriott in search?

In August 2026, there were an estimated 450K branded searches for Marriott worldwide which is down 33.1% over the last 11 months. Marriott holds 23% estimated Share of Search among hotel brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. IHG51.1%
  2. Marriott23%
  3. Wyndham23%
  4. Park Hyatt Auckland1.7%
  5. Hilton1.1%
  6. Accor0.05%
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Which hotel brands compete with Marriott?

Marriott against hotel brands worldwide, by month

Share of Search by month for IHG, Marriott, Wyndham. The figures are in the table below the chart.

View monthly share of search table
MonthIHGMarriottWyndhamPark Hyatt AucklandHiltonAccor
Oct 202541.2%33.7%22.5%1.4%1.1%0.08%
Nov 202543.7%29.2%23.9%1.8%1.4%0.07%
Dec 202545.9%30.7%20.5%1.5%1.2%0.06%
Jan 202648.8%26.8%21.9%1.3%1.1%0.06%
Feb 202645.9%30.7%20.5%1.5%1.2%0.07%
Mar 202646%31%20.7%1.2%1%0.05%
Apr 202649%26.9%22%1.1%0.89%0.04%
May 202650.8%27.9%18.7%1.4%1.1%0.04%
Jun 202649%26.9%22%1.1%0.89%0.04%
Jul 202648.9%26.9%22%1.3%0.88%0.04%
Aug 202651.1%23%23%1.7%1.1%0.05%
Sep 2026——————

  1. 1.IHG

    51.1%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +2.2 points.

  2. 2.Marriott

    23%

    Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -3.9 points.

  3. 3.Wyndham

    23%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Park Hyatt Auckland

    1.7%

    Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.4 points.

  5. 5.Hilton

    1.1%

    Held 5th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  6. 6.Accor

    0.05%

    Held 6th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

Compare search popularity between Marriott and its closest rivals

How has branded search demand for Marriott changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Marriott worldwide fell from 673K to 450K.
  • Across the 11 months ending August 2026, Marriott’s estimated Share of Search among hotel brands worldwide decreased from 33.7% to 23%.

How did search popularity change for hotel brands worldwide in August 2026?

  1. In August 2026, IHG gained estimated Share of Search among hotel brands worldwide, from 48.9% to 51.1%.

  2. In August 2026, Wyndham gained estimated Share of Search among hotel brands worldwide, from 22% to 23%.

  3. In August 2026, Marriott lost estimated Share of Search among hotel brands worldwide, from 26.9% to 23%.

  4. Estimated monthly branded searches for Park Hyatt Auckland worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.

  5. Estimated monthly branded searches for Accor worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.

How is Marriott measured?

Brandwave collects information about searches that people make online using Marriott’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • marriott hotels

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How the Brand Demand Index is measured

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