Brandwave

Hotel brands:Which brands are most popular in search?

In August 2026, IHG was the most searched among hotel brands worldwide, with an estimated 1M branded searches and 51.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. IHG51.1%
  2. Marriott23%
  3. Wyndham23%
  4. Park Hyatt Auckland1.7%
  5. Hilton1.1%
  6. Accor0.05%

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Share of SearchLeaderboard

Compare the hotel brands people book with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hotel brands worldwide, by month

Share of Search by month for IHG, Marriott, Wyndham. The figures are in the table below the chart.

View monthly share of search table
MonthIHGMarriottWyndhamPark Hyatt AucklandHiltonAccor
Oct 202541.2%33.7%22.5%1.4%1.1%0.08%
Nov 202543.7%29.2%23.9%1.8%1.4%0.07%
Dec 202545.9%30.7%20.5%1.5%1.2%0.06%
Jan 202648.8%26.8%21.9%1.3%1.1%0.06%
Feb 202645.9%30.7%20.5%1.5%1.2%0.07%
Mar 202646%31%20.7%1.2%1%0.05%
Apr 202649%26.9%22%1.1%0.89%0.04%
May 202650.8%27.9%18.7%1.4%1.1%0.04%
Jun 202649%26.9%22%1.1%0.89%0.04%
Jul 202648.9%26.9%22%1.3%0.88%0.04%
Aug 202651.1%23%23%1.7%1.1%0.05%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.IHG

    51.1%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +2.2 points.

  2. 2.Marriott

    23%

    Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -3.9 points.

  3. 3.Wyndham

    23%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Park Hyatt Auckland

    1.7%

    Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.4 points.

  5. 5.Hilton

    1.1%

    Held 5th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  6. 6.Accor

    0.05%

    Held 6th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among hotel brands worldwide?

In August 2026, IHG was the most searched among hotel brands worldwide, with an estimated 1M branded searches and 51.1% estimated Share of Search within this set. Marriott is in 2nd place, 28.1 percentage points behind at 23% Share of Search.

Global hotel brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
IHG41.2% → 51.1%51.1%Aug 202641.2%Oct 20251st
Marriott33.7% → 23%33.7%Oct 202523%Aug 20262nd
Wyndham22.5% → 23%23.9%Nov 202518.7%May 20263rd
Park Hyatt Auckland1.4% → 1.7%1.8%Nov 20251.1%Apr 20264th
Hilton1.1%1.4%Nov 20250.88%Jul 20265th
Accor0.08% → 0.05%0.08%Oct 20250.04%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, IHG’s estimated Share of Search among hotel brands worldwide increased from 41.2% to 51.1%.
  • Across the 11 months ending August 2026, Marriott’s estimated Share of Search among hotel brands worldwide decreased from 33.7% to 23%.
  • Across the 11 months ending August 2026, Wyndham’s estimated Share of Search among hotel brands worldwide peaked at 23.9% in November 2025 and was lowest at 18.7% in May 2026.
  • Across the 11 months ending August 2026, Wyndham, Park Hyatt Auckland, Hilton and Accor held steady: their estimated Share of Search among hotel brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for hotel brands worldwide in August 2026?

  1. In August 2026, IHG gained estimated Share of Search among hotel brands worldwide, from 48.9% to 51.1%.

  2. In August 2026, Wyndham gained estimated Share of Search among hotel brands worldwide, from 22% to 23%.

  3. In August 2026, Marriott lost estimated Share of Search among hotel brands worldwide, from 26.9% to 23%.

  4. Estimated monthly branded searches for Park Hyatt Auckland worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.

  5. Estimated monthly branded searches for Accor worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.

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