Marriott vs Park Hyatt Auckland:Which is more popular by branded search?
In August 2026, Marriott had more branded searches than Park Hyatt Auckland among hotel brands worldwide. Marriott was estimated to have 450K branded searches compared to Park Hyatt Auckland’s 33.1K, and held a 23% Share of Search versus Park Hyatt Auckland’s 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Marriott or Park Hyatt Auckland?
Compare the hotel brands people book with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Marriott, Park Hyatt Auckland. The figures are in the table below the chart.
View monthly share of search table
| Month | IHG | Marriott | Wyndham | Park Hyatt Auckland | Hilton | Accor |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 33.7% | 22.5% | 1.4% | 1.1% | 0.08% |
| Nov 2025 | 43.7% | 29.2% | 23.9% | 1.8% | 1.4% | 0.07% |
| Dec 2025 | 45.9% | 30.7% | 20.5% | 1.5% | 1.2% | 0.06% |
| Jan 2026 | 48.8% | 26.8% | 21.9% | 1.3% | 1.1% | 0.06% |
| Feb 2026 | 45.9% | 30.7% | 20.5% | 1.5% | 1.2% | 0.07% |
| Mar 2026 | 46% | 31% | 20.7% | 1.2% | 1% | 0.05% |
| Apr 2026 | 49% | 26.9% | 22% | 1.1% | 0.89% | 0.04% |
| May 2026 | 50.8% | 27.9% | 18.7% | 1.4% | 1.1% | 0.04% |
| Jun 2026 | 49% | 26.9% | 22% | 1.1% | 0.89% | 0.04% |
| Jul 2026 | 48.9% | 26.9% | 22% | 1.3% | 0.88% | 0.04% |
| Aug 2026 | 51.1% | 23% | 23% | 1.7% | 1.1% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
How has the Marriott and Park Hyatt Auckland comparison changed over the last 12 months?
3 findings
- Marriott was ahead of Park Hyatt Auckland in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Marriott’s estimated Share of Search among hotel brands worldwide moved from 33.7% to 23%, and its estimated monthly branded searches moved from 673K to 450K.
- Across the 11 months ending August 2026, Park Hyatt Auckland’s estimated Share of Search among hotel brands worldwide moved from 1.4% to 1.7%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
How did search popularity change for hotel brands worldwide in August 2026?
2 changes
In August 2026, Marriott lost estimated Share of Search among hotel brands worldwide, from 26.9% to 23%.
Estimated monthly branded searches for Park Hyatt Auckland worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Marriott’s and Park Hyatt Auckland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Marriott
1 branded search term
- marriott hotels
Park Hyatt Auckland
1 branded search term
- park hyatt auckland
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.