Brandwave

How popular isLifetime in search?

In August 2026, there were an estimated 10 branded searches for Lifetime worldwide which held steady over the last 11 months. Lifetime holds <0.01% estimated Share of Search among storage shed brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Keter49.7%
  2. Rubbermaid40.6%
  3. Suncast8.1%
  4. Absco1.6%
  5. Lifetime<0.01%
Lifetime website (opens in a new tab)

Follow Lifetime and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which storage shed brands compete with Lifetime?

Lifetime against storage shed brands worldwide, by month

Share of Search by month for Keter, Rubbermaid, Suncast, Lifetime. The figures are in the table below the chart.

View monthly share of search table
MonthKeterRubbermaidSuncastAbscoLifetime
Oct 202544.5%44.5%8.9%2.1%<0.01%
Nov 202545.2%45.2%7.4%2.2%<0.01%
Dec 202540.5%49.5%8.1%2%<0.01%
Jan 202645.2%45.2%7.4%2.2%<0.01%
Feb 202649.3%40.3%8.1%2.4%<0.01%
Mar 202653.6%35.9%8.8%1.7%0.01%
Apr 202657.4%31.6%9.5%1.5%<0.01%
May 202657.6%31.7%9.5%1.3%0.01%
Jun 202656.4%30.8%11.3%1.5%0.02%
Jul 202652.6%35.2%10.5%1.7%0.01%
Aug 202649.7%40.6%8.1%1.6%<0.01%
Sep 2026—————

  1. 1.Keter

    49.7%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share -2.9 points.

  2. 2.Rubbermaid

    40.6%

    Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +5.4 points.

  3. 3.Suncast

    8.1%

    Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -2.4 points.

  4. 4.Absco

    1.6%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Lifetime

    <0.01%

    Held 5th. 10 estimated branded searches, -50% vs prior month. Share 0 points.

Compare search popularity between Lifetime and its closest rivals

How has branded search demand for Lifetime changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Lifetime worldwide held steady at 10.
  • Across the 11 months ending August 2026, Lifetime’s estimated Share of Search among storage shed brands worldwide held steady at <0.01%.

How did search popularity change for storage shed brands worldwide in August 2026?

  1. In August 2026, Rubbermaid gained estimated Share of Search among storage shed brands worldwide, from 35.2% to 40.6%.

  2. In August 2026, Keter lost estimated Share of Search among storage shed brands worldwide, from 52.6% to 49.7%.

  3. In August 2026, Suncast lost estimated Share of Search among storage shed brands worldwide, from 10.5% to 8.1%.

  4. Estimated monthly branded searches for Absco worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

Where does Lifetime compete?

Lifetime is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Garden storage box brands6th of 6<0.01%Show ranking
Storage shed brands5th of 5<0.01%Shown above

How is Lifetime measured?

Brandwave collects information about searches that people make online using Lifetime’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lifetime.co.nz

Do you work for Lifetime? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Lifetime your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free