Lifetime vs Rubbermaid:Which is more popular by branded search?
In August 2026, Rubbermaid had more branded searches than Lifetime among storage shed brands worldwide. Rubbermaid was estimated to have 60.5K branded searches compared to Lifetime’s 10, and held a 40.6% Share of Search versus Lifetime’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lifetime or Rubbermaid?
Compare the garden storage brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rubbermaid, Lifetime. The figures are in the table below the chart.
View monthly share of search table
| Month | Keter | Rubbermaid | Suncast | Absco | Lifetime |
|---|---|---|---|---|---|
| Oct 2025 | 44.5% | 44.5% | 8.9% | 2.1% | <0.01% |
| Nov 2025 | 45.2% | 45.2% | 7.4% | 2.2% | <0.01% |
| Dec 2025 | 40.5% | 49.5% | 8.1% | 2% | <0.01% |
| Jan 2026 | 45.2% | 45.2% | 7.4% | 2.2% | <0.01% |
| Feb 2026 | 49.3% | 40.3% | 8.1% | 2.4% | <0.01% |
| Mar 2026 | 53.6% | 35.9% | 8.8% | 1.7% | 0.01% |
| Apr 2026 | 57.4% | 31.6% | 9.5% | 1.5% | <0.01% |
| May 2026 | 57.6% | 31.7% | 9.5% | 1.3% | 0.01% |
| Jun 2026 | 56.4% | 30.8% | 11.3% | 1.5% | 0.02% |
| Jul 2026 | 52.6% | 35.2% | 10.5% | 1.7% | 0.01% |
| Aug 2026 | 49.7% | 40.6% | 8.1% | 1.6% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Lifetime and Rubbermaid comparison changed over the last 12 months?
3 findings
- Rubbermaid was ahead of Lifetime in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lifetime’s estimated Share of Search among storage shed brands worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, Rubbermaid’s estimated Share of Search among storage shed brands worldwide moved from 44.5% to 40.6%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for storage shed brands worldwide in August 2026?
1 change
In August 2026, Rubbermaid gained estimated Share of Search among storage shed brands worldwide, from 35.2% to 40.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Lifetime’s and Rubbermaid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lifetime
1 branded search term
- lifetime.co.nz
Rubbermaid
1 branded search term
- rubbermaid
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.