How popular isLiberty Tax in search?
In August 2026, there were an estimated 8.1K branded searches for Liberty Tax worldwide which is down 18.2% over the last 11 months. Liberty Tax holds 0.62% estimated Share of Search among tax preparation services worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
H&R Block51.8%
TurboTax42.3%
TaxAct3.1%
TaxSlayer2.1%- Liberty Tax0.62%
- Jackson Hewitt0.08%
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Which tax preparation services compete with Liberty Tax?
Share of Search by month for H&R Block, TurboTax, TaxAct, TaxSlayer, Liberty Tax. The figures are in the table below the chart.
View monthly share of search table
| Month | H&R Block | TurboTax | TaxAct | TaxSlayer | Liberty Tax | Jackson Hewitt |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.5% | 51.7% | 3.1% | 2.1% | 0.51% | 0.07% |
| Nov 2025 | 57.1% | 38.4% | 2.3% | 1.5% | 0.56% | 0.11% |
| Dec 2025 | 47% | 47% | 2.8% | 1.9% | 1% | 0.25% |
| Jan 2026 | 29% | 64.7% | 3.9% | 2.1% | 0.23% | 0.09% |
| Feb 2026 | 32.8% | 60% | 4.4% | 2.4% | 0.27% | 0.08% |
| Mar 2026 | 33.2% | 60.8% | 3.7% | 2% | 0.27% | 0.08% |
| Apr 2026 | 32.5% | 59.5% | 5.4% | 2.4% | 0.22% | 0.06% |
| May 2026 | 42.1% | 51.1% | 3.1% | 3.1% | 0.51% | 0.08% |
| Jun 2026 | 46.6% | 46.6% | 3.4% | 2.8% | 0.56% | 0.09% |
| Jul 2026 | 51.6% | 42.2% | 3.1% | 2.5% | 0.51% | 0.08% |
| Aug 2026 | 51.8% | 42.3% | 3.1% | 2.1% | 0.62% | 0.08% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.8% | 673K | 0% | +0.2 points | |
| 2, held 2nd | 42.3% | 550K | 0% | +0.1 points | |
| 3, held 3rd | 3.1% | 40.5K | 0% | 0 points | |
| 4, held 4th | 2.1% | 27.1K | -18.1% | -0.5 points | |
| 5, held 5th | 0.62% | 8.1K | +22.7% | +0.1 points | |
| 6, held 6th | 0.08% | 1K | 0% | 0 points |
51.8%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.
2.
42.3%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
TaxAct3.1%
Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
2.1%
Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.5 points.
0.62%
Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.1 points.
0.08%
Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Liberty Tax and its closest rivals
How has branded search demand for Liberty Tax changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Liberty Tax worldwide fell from 9.9K to 8.1K.
- Across the 11 months ending August 2026, Liberty Tax’s estimated Share of Search among tax preparation services worldwide held steady, from 0.51% to 0.62%.
How did search popularity change for tax preparation services worldwide in August 2026?
6 changes
H&R Block’s estimated Share of Search among tax preparation services worldwide has gained ground for 3 months in a row, from 42.1% to 51.8% in August 2026.
TaxSlayer’s estimated Share of Search among tax preparation services worldwide has lost ground for 3 months in a row, from 3.1% to 2.1% in August 2026.
Estimated monthly branded searches for TurboTax worldwide fell 45% over 11 measured months, from 1M to 550K in August 2026.
Estimated monthly branded searches for TaxAct worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026.
Estimated monthly branded searches for Jackson Hewitt worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.
Estimated monthly branded searches for Liberty Tax worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
How is Liberty Tax measured?
Brandwave collects information about searches that people make online using Liberty Tax’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- liberty tax service
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Is Liberty Tax your brand?
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