H&R Block vs Liberty Tax:Which is more popular by branded search?

Name: H&R Block vs Liberty Tax: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, H&R Block had more branded searches than Liberty Tax among tax preparation services worldwide. H&R Block was estimated to have 673K branded searches compared to Liberty Tax’s 8.1K, and held a 51.8% Share of Search versus Liberty Tax’s 0.62%. These are worldwide searches for English-language branded terms.

Share of Search among tax preparation services worldwide in August 2026Which is more popular in search, H&R Block or Liberty Tax?

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Which is more popular in search, H&R Block or Liberty Tax?

Compare the tax preparation services operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

H&R Block and Liberty Tax among tax preparation services worldwide, by month

Month	H&R Block	TurboTax	TaxAct	TaxSlayer	Liberty Tax	Jackson Hewitt
Oct 2025	42.5%	51.7%	3.1%	2.1%	0.51%	0.07%
Nov 2025	57.1%	38.4%	2.3%	1.5%	0.56%	0.11%
Dec 2025	47%	47%	2.8%	1.9%	1%	0.25%
Jan 2026	29%	64.7%	3.9%	2.1%	0.23%	0.09%
Feb 2026	32.8%	60%	4.4%	2.4%	0.27%	0.08%
Mar 2026	33.2%	60.8%	3.7%	2%	0.27%	0.08%
Apr 2026	32.5%	59.5%	5.4%	2.4%	0.22%	0.06%
May 2026	42.1%	51.1%	3.1%	3.1%	0.51%	0.08%
Jun 2026	46.6%	46.6%	3.4%	2.8%	0.56%	0.09%
Jul 2026	51.6%	42.2%	3.1%	2.5%	0.51%	0.08%
Aug 2026	51.8%	42.3%	3.1%	2.1%	0.62%	0.08%
Sep 2026	—	—	—	—	—	—

How has the H&R Block and Liberty Tax comparison changed over the last 12 months?

3 findings

H&R Block was ahead of Liberty Tax in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, H&R Block’s estimated Share of Search among tax preparation services worldwide moved from 42.5% to 51.8%, and its estimated monthly branded searches moved from 823K to 673K.
Across the 11 months ending August 2026, Liberty Tax’s estimated Share of Search among tax preparation services worldwide moved from 0.51% to 0.62%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

How did search popularity change for tax preparation services worldwide in August 2026?

2 changes

H&R Block’s estimated Share of Search among tax preparation services worldwide has gained ground for 3 months in a row, from 42.1% to 51.8% in August 2026.
Estimated monthly branded searches for Liberty Tax worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using H&R Block’s and Liberty Tax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.