Brandwave

How popular isJackson Hewitt in search?

In August 2026, there were an estimated 1K branded searches for Jackson Hewitt worldwide which is down 23.1% over the last 11 months. Jackson Hewitt holds 0.08% estimated Share of Search among tax preparation services worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. H&R Block51.8%
  2. TurboTax42.3%
  3. TaxAct3.1%
  4. TaxSlayer2.1%
  5. Liberty Tax0.62%
  6. Jackson Hewitt0.08%
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Which tax preparation services compete with Jackson Hewitt?

Jackson Hewitt against tax preparation services worldwide, by month

Share of Search by month for H&R Block, TurboTax, TaxAct, TaxSlayer, Jackson Hewitt. The figures are in the table below the chart.

View monthly share of search table
MonthH&R BlockTurboTaxTaxActTaxSlayerLiberty TaxJackson Hewitt
Oct 202542.5%51.7%3.1%2.1%0.51%0.07%
Nov 202557.1%38.4%2.3%1.5%0.56%0.11%
Dec 202547%47%2.8%1.9%1%0.25%
Jan 202629%64.7%3.9%2.1%0.23%0.09%
Feb 202632.8%60%4.4%2.4%0.27%0.08%
Mar 202633.2%60.8%3.7%2%0.27%0.08%
Apr 202632.5%59.5%5.4%2.4%0.22%0.06%
May 202642.1%51.1%3.1%3.1%0.51%0.08%
Jun 202646.6%46.6%3.4%2.8%0.56%0.09%
Jul 202651.6%42.2%3.1%2.5%0.51%0.08%
Aug 202651.8%42.3%3.1%2.1%0.62%0.08%
Sep 2026——————
  1. 1.H&R Block

    51.8%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.TurboTax

    42.3%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.TaxAct

    3.1%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.TaxSlayer

    2.1%

    Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.5 points.

  5. 5.Liberty Tax

    0.62%

    Held 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  6. Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Jackson Hewitt and its closest rivals

How has branded search demand for Jackson Hewitt changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Jackson Hewitt worldwide fell from 1.3K to 1K.
  • Across the 11 months ending August 2026, Jackson Hewitt’s estimated Share of Search among tax preparation services worldwide held steady, from 0.07% to 0.08%.

How did search popularity change for tax preparation services worldwide in August 2026?

  1. H&R Block’s estimated Share of Search among tax preparation services worldwide has gained ground for 3 months in a row, from 42.1% to 51.8% in August 2026.

  2. TaxSlayer’s estimated Share of Search among tax preparation services worldwide has lost ground for 3 months in a row, from 3.1% to 2.1% in August 2026.

  3. Estimated monthly branded searches for TurboTax worldwide fell 45% over 11 measured months, from 1M to 550K in August 2026.

  4. Estimated monthly branded searches for TaxAct worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026.

  5. Estimated monthly branded searches for Jackson Hewitt worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.

  6. Estimated monthly branded searches for Liberty Tax worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

How is Jackson Hewitt measured?

Brandwave collects information about searches that people make online using Jackson Hewitt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • jackson hewitt tax

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How the Brand Demand Index is measured

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