Liberty Tax vs TaxAct:Which is searched more?
In August 2026, Liberty Tax had more branded searches than TaxAct among tax preparation services worldwide. Liberty Tax was estimated to have 82.1K branded searches compared to TaxAct’s 40.5K, and held a 5.8% Share of Search versus TaxAct’s 2.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Liberty Tax or TaxAct?
Compare the tax preparation services operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Liberty Tax, TaxAct. The figures are in the table below the chart.
View monthly share of search table
| Month | Liberty Tax | TaxAct |
|---|---|---|
| Oct 2025 | 3.4% | 2.9% |
| Nov 2025 | 3.7% | 2.1% |
| Dec 2025 | 6.6% | 2.1% |
| Jan 2026 | 2.2% | 3.6% |
| Feb 2026 | 2.5% | 4.1% |
| Mar 2026 | 3.1% | 3.4% |
| Apr 2026 | 2.5% | 5.1% |
| May 2026 | 4.7% | 2.9% |
| Jun 2026 | 5.2% | 3.2% |
| Jul 2026 | 5.7% | 2.9% |
| Aug 2026 | 5.8% | 2.9% |
| Sep 2026 | — | — |
How has the Liberty Tax and TaxAct comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: TaxAct took it in January 2026, Liberty Tax took it in May 2026.
- Across the 11 months ending August 2026, Liberty Tax’s estimated Share of Search among tax preparation services worldwide moved from 3.4% to 5.8%, and its estimated monthly branded searches moved from 70.4K to 82.1K.
- Across the 11 months ending August 2026, TaxAct’s estimated Share of Search among tax preparation services worldwide held steady at 2.9%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
How did search popularity change for tax preparation services worldwide in August 2026?
2 changes
Liberty Tax’s estimated Share of Search among tax preparation services worldwide has gained ground for 3 months in a row, from 4.7% to 5.8% in August 2026.
Estimated monthly branded searches for TaxAct worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Liberty Tax’s and TaxAct’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Liberty Tax
2 branded search terms
- liberty tax
- liberty tax service
TaxAct
1 branded search term
- taxact
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