How popular isLa Banderita in search?
In August 2026, there were an estimated 9.9K branded searches for La Banderita worldwide which is up 22.2% over the last 11 months. La Banderita holds 0.44% estimated Share of Search among tortillas worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Santa Maria36.8%- Discovery30.1%
Mission20.1%Guerrero9%
Old El Paso3.6%- La Banderita0.44%
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Which tortillas compete with La Banderita?
Share of Search by month for Santa Maria, Discovery, Mission, Guerrero, Old El Paso, La Banderita. The figures are in the table below the chart.
View monthly share of search table
| Month | Santa Maria | Discovery | Mission | Guerrero | Old El Paso | La Banderita |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 35% | 19.1% | 12.8% | 4.2% | 0.34% |
| Nov 2025 | 32.8% | 32.8% | 18% | 12% | 4% | 0.4% |
| Dec 2025 | 33.6% | 33.6% | 18.4% | 10% | 4% | 0.4% |
| Jan 2026 | 28.6% | 35% | 19.1% | 12.8% | 4.2% | 0.34% |
| Feb 2026 | 29% | 35.4% | 19.4% | 10.6% | 5.2% | 0.43% |
| Mar 2026 | 31.3% | 31.3% | 20.9% | 11.4% | 4.6% | 0.38% |
| Apr 2026 | 32.3% | 32.3% | 21.6% | 9.6% | 3.9% | 0.39% |
| May 2026 | 31.6% | 31.6% | 21.1% | 11.5% | 3.8% | 0.38% |
| Jun 2026 | 35.8% | 29.2% | 19.6% | 10.7% | 4.3% | 0.43% |
| Jul 2026 | 35.8% | 29.2% | 19.6% | 10.7% | 4.3% | 0.43% |
| Aug 2026 | 36.8% | 30.1% | 20.1% | 9% | 3.6% | 0.44% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.8% | 823K | +22.3% | +1 points | |
| 2, held 2nd | 30.1% | 673K | +22.4% | +0.8 points | |
| 3, held 3rd | 20.1% | 450K | +22.3% | +0.5 points | |
| 4, held 4th | 9% | 201K | 0% | -1.7 points | |
| 5, held 5th | 3.6% | 81K | 0% | -0.7 points | |
| 6, held 6th | 0.44% | 9.9K | +22.2% | 0 points |
36.8%
Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +1 points.
30.1%
Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +0.8 points.
3.
Mission20.1%
Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +0.5 points.
4.
9%
Held 4th. 201K estimated branded searches, 0% vs prior month. Share -1.7 points.
3.6%
Held 5th. 81K estimated branded searches, 0% vs prior month. Share -0.7 points.
0.44%
Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.
Compare search popularity between La Banderita and its closest rivals
Every comparison with La Banderita
5 comparisons
How has branded search demand for La Banderita changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for La Banderita worldwide rose from 8.1K to 9.9K.
- Across the 11 months ending August 2026, La Banderita’s estimated Share of Search among tortillas worldwide held steady, from 0.34% to 0.44%.
How did search popularity change for tortillas worldwide in August 2026?
6 changes
In August 2026, Santa Maria gained estimated Share of Search among tortillas worldwide, from 35.8% to 36.8%.
In August 2026, Discovery gained estimated Share of Search among tortillas worldwide, from 29.2% to 30.1%.
In August 2026, Mission gained estimated Share of Search among tortillas worldwide, from 19.6% to 20.1%.
In August 2026, Guerrero lost estimated Share of Search among tortillas worldwide, from 10.7% to 9%.
In August 2026, Old El Paso lost estimated Share of Search among tortillas worldwide, from 4.3% to 3.6%.
Estimated monthly branded searches for La Banderita worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.
How is La Banderita measured?
Brandwave collects information about searches that people make online using La Banderita’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- la banderita
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