How popular isKonjac in search?
In August 2026, there were an estimated 301K branded searches for Konjac worldwide which is up 22.4% over the last 11 months. Konjac holds 29.7% estimated Share of Search among bath sponge brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Body Shop66.5%
Konjac29.7%- EcoTools2.7%
Sud Scrub0.98%- Buf-Puf0.1%
- Spongeables0.05%
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Which bath sponge brands compete with Konjac?
Share of Search by month for Body Shop, Konjac, EcoTools. The figures are in the table below the chart.
View monthly share of search table
| Month | Body Shop | Konjac | EcoTools | Sud Scrub | Buf-Puf | Spongeables |
|---|---|---|---|---|---|---|
| Oct 2025 | 74% | 22.1% | 3% | 0.73% | 0.08% | 0.04% |
| Nov 2025 | 77.9% | 19.2% | 2.1% | 0.63% | 0.06% | 0.03% |
| Dec 2025 | 78.1% | 19.3% | 1.7% | 0.77% | 0.06% | 0.04% |
| Jan 2026 | 62.8% | 34.3% | 2.1% | 0.75% | 0.08% | 0.04% |
| Feb 2026 | 66.6% | 29.8% | 2.7% | 0.8% | 0.09% | 0.06% |
| Mar 2026 | 70.5% | 25.8% | 2.8% | 0.69% | 0.14% | 0.04% |
| Apr 2026 | 66.6% | 29.8% | 2.7% | 0.8% | 0.1% | 0.05% |
| May 2026 | 66.7% | 29.8% | 2.7% | 0.65% | 0.09% | 0.05% |
| Jun 2026 | 62% | 33.9% | 3.1% | 0.91% | 0.1% | 0.07% |
| Jul 2026 | 61.8% | 33.8% | 3% | 1.1% | 0.1% | 0.07% |
| Aug 2026 | 66.5% | 29.7% | 2.7% | 0.98% | 0.1% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.5% | 673K | +22.4% | +4.6 points | |
| 2, held 2nd | 29.7% | 301K | 0% | -4.1 points | |
| 3, held 3rd | 2.7% | 27.1K | 0% | -0.4 points | |
| 4, held 4th | 0.98% | 9.9K | 0% | -0.1 points | |
| 5, held 5th | 0.1% | 1K | +13.6% | 0 points | |
| 6, held 6th | 0.05% | 480 | -18.6% | 0 points |
66.5%
Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +4.6 points.
2.
Konjac29.7%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -4.1 points.
3.EcoTools
2.7%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.4 points.
0.98%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.Buf-Puf
0.1%
Held 5th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.
0.05%
Held 6th. 480 estimated branded searches, -18.6% vs prior month. Share 0 points.
Compare search popularity between Konjac and its closest rivals
How has branded search demand for Konjac changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Konjac worldwide rose from 246K to 301K.
- Across the 11 months ending August 2026, Konjac’s estimated Share of Search among bath sponge brands worldwide increased from 22.1% to 29.7%.
- Across the 11 months ending August 2026, Konjac’s estimated Share of Search among bath sponge brands worldwide peaked at 34.3% in January 2026 and was lowest at 19.2% in November 2025.
How did search popularity change for bath sponge brands worldwide in August 2026?
5 changes
In August 2026, Body Shop gained estimated Share of Search among bath sponge brands worldwide, from 61.8% to 66.5%.
In August 2026, Konjac lost estimated Share of Search among bath sponge brands worldwide, from 33.8% to 29.7%.
Estimated monthly branded searches for Sud Scrub worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.
Estimated monthly branded searches for Buf-Puf worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.
Estimated monthly branded searches for EcoTools worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
How is Konjac measured?
Brandwave collects information about searches that people make online using Konjac’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- konjac
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