How popular isKerrygold in search?
Kerrygold has no measured branded demand worldwide yet. These are worldwide searches for English-language branded terms.
Land O'Lakes74.6%
Country Crock15.3%
Anchor10%Lurpak0.02%
Mainland0.02%
Kerrygold—
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Which butter brands compete with Kerrygold?
Share of Search by month for Land O'Lakes, Country Crock, Anchor, Kerrygold. The figures are in the table below the chart.
View monthly share of search table
| Month | Land O'Lakes | Country Crock | Anchor | Lurpak | Mainland | Kerrygold |
|---|---|---|---|---|---|---|
| Oct 2025 | 76% | 15.6% | 8.3% | 0.03% | 0.03% | — |
| Nov 2025 | 76% | 15.7% | 8.3% | 0.01% | 0.01% | — |
| Dec 2025 | 76% | 15.7% | 8.3% | 0.04% | 0.03% | — |
| Jan 2026 | 74.6% | 15.3% | 10% | 0.02% | 0.02% | — |
| Feb 2026 | 73% | 15.1% | 11.9% | 0.01% | 0.01% | — |
| Mar 2026 | 74.6% | 15.3% | 10% | 0.04% | 0.01% | — |
| Apr 2026 | 76.8% | 12.9% | 10.3% | 0.01% | 0.01% | — |
| May 2026 | 76.8% | 12.9% | 10.3% | 0.01% | 0.03% | — |
| Jun 2026 | 76.1% | 15.6% | 8.3% | 0.01% | 0.01% | — |
| Jul 2026 | 74.7% | 15.3% | 10% | 0.01% | 0.01% | — |
| Aug 2026 | 74.6% | 15.3% | 10% | 0.02% | 0.02% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.6% | 60.5K | 0% | -0.1 points | |
| 2, held 2nd | 15.3% | 12.4K | +0.49% | +0.1 points | |
| 3, held 3rd | 10% | 8.1K | 0% | 0 points | |
| 4, held 4th | 0.02% | 20 | +100% | 0 points | |
| 5, held 5th | 0.02% | 20 | +100% | 0 points | |
| —, not measured this month | — | — | — | — |
74.6%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
15.3%
Held 2nd. 12.4K estimated branded searches, +0.49% vs prior month. Share +0.1 points.
3.
Anchor10%
Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
4.
0.02%
Held 4th. 20 estimated branded searches, +100% vs prior month. Share 0 points.
5.
Mainland0.02%
Held 5th. 20 estimated branded searches, +100% vs prior month. Share 0 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Kerrygold and its closest rivals
How did search popularity change for butter brands worldwide in August 2026?
2 changes
Land O'Lakes’ estimated Share of Search among butter brands worldwide has lost ground for 3 months in a row, from 76.8% to 74.6% in August 2026.
Estimated monthly branded searches for Anchor worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
How is Kerrygold measured?
Brandwave collects information about searches that people make online using Kerrygold’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kerrygold butter
Do you work for Kerrygold? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Kerrygold your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.