How popular isKDF in search?
In August 2026, there were an estimated 22.2K branded searches for KDF worldwide which is down 32.9% over the last 11 months. KDF holds 2.5% estimated Share of Search among shower filter brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Sprite94.2%- Berkey2.5%
- KDF2.5%
- AquaBliss0.62%
- Vitaclean0.11%
- Jonathan Product<0.01%
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Which shower filter brands compete with KDF?
Share of Search by month for Sprite, Berkey, KDF. The figures are in the table below the chart.
View monthly share of search table
| Month | Sprite | Berkey | KDF | AquaBliss | Vitaclean | Jonathan Product |
|---|---|---|---|---|---|---|
| Oct 2025 | 91.6% | 3% | 4.5% | 0.73% | 0.14% | <0.01% |
| Nov 2025 | 90.8% | 4.5% | 3.7% | 0.89% | 0.17% | <0.01% |
| Dec 2025 | 92.4% | 3.7% | 3% | 0.74% | 0.14% | <0.01% |
| Jan 2026 | 92.2% | 3.7% | 3% | 0.9% | 0.14% | <0.01% |
| Feb 2026 | 90.8% | 3.7% | 4.5% | 0.89% | 0.15% | <0.01% |
| Mar 2026 | 92.2% | 3.7% | 3% | 0.9% | 0.12% | <0.01% |
| Apr 2026 | 93% | 3.1% | 3.1% | 0.75% | 0.14% | <0.01% |
| May 2026 | 93% | 3.1% | 3.1% | 0.75% | 0.14% | <0.01% |
| Jun 2026 | 93.5% | 3.1% | 2.5% | 0.75% | 0.14% | <0.01% |
| Jul 2026 | 93.5% | 3.1% | 2.5% | 0.75% | 0.12% | <0.01% |
| Aug 2026 | 94.2% | 2.5% | 2.5% | 0.62% | 0.11% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 94.2% | 823K | +22.3% | +0.7 points | |
| 2, held 2nd | 2.5% | 22.2K | 0% | -0.5 points | |
| 3, held 3rd | 2.5% | 22.2K | +22.7% | 0 points | |
| 4, held 4th | 0.62% | 5.4K | 0% | -0.1 points | |
| 5, held 5th | 0.11% | 1K | +13.6% | 0 points | |
| 6, held 6th | <0.01% | 20 | -50% | 0 points |
1.
Sprite94.2%
Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +0.7 points.
2.Berkey
2.5%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -0.5 points.
3.KDF
2.5%
Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share 0 points.
0.62%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.11%
Held 5th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.
<0.01%
Held 6th. 20 estimated branded searches, -50% vs prior month. Share 0 points.
Compare search popularity between KDF and its closest rivals
How has branded search demand for KDF changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for KDF worldwide fell from 33.1K to 22.2K.
- Across the 11 months ending August 2026, KDF’s estimated Share of Search among shower filter brands worldwide decreased from 4.5% to 2.5%.
- Across the 11 months ending August 2026, KDF’s estimated Share of Search among shower filter brands worldwide peaked at 4.5% in October 2025 and was lowest at 2.5% in June 2026.
- Across the 11 months ending August 2026, KDF fell from 2nd to 3rd among shower filter brands worldwide.
How did search popularity change for shower filter brands worldwide in August 2026?
4 changes
In August 2026, Sprite gained estimated Share of Search among shower filter brands worldwide, from 93.5% to 94.2%.
In August 2026, Berkey lost estimated Share of Search among shower filter brands worldwide, from 3.1% to 2.5%.
Estimated monthly branded searches for Jonathan Product worldwide fell 33.3% over 11 measured months, from 30 to 20 in August 2026.
Estimated monthly branded searches for KDF worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.
How is KDF measured?
Brandwave collects information about searches that people make online using KDF’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kdf
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Is KDF your brand?
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