Jonathan Product vs KDF:Which is more popular by branded search?
In August 2026, KDF had more branded searches than Jonathan Product among shower filter brands worldwide. KDF was estimated to have 22.2K branded searches compared to Jonathan Product’s 20, and held a 2.5% Share of Search versus Jonathan Product’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Jonathan Product or KDF?
Compare the shower filter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KDF, Jonathan Product. The figures are in the table below the chart.
View monthly share of search table
| Month | Sprite | Berkey | KDF | AquaBliss | Vitaclean | Jonathan Product |
|---|---|---|---|---|---|---|
| Oct 2025 | 91.6% | 3% | 4.5% | 0.73% | 0.14% | <0.01% |
| Nov 2025 | 90.8% | 4.5% | 3.7% | 0.89% | 0.17% | <0.01% |
| Dec 2025 | 92.4% | 3.7% | 3% | 0.74% | 0.14% | <0.01% |
| Jan 2026 | 92.2% | 3.7% | 3% | 0.9% | 0.14% | <0.01% |
| Feb 2026 | 90.8% | 3.7% | 4.5% | 0.89% | 0.15% | <0.01% |
| Mar 2026 | 92.2% | 3.7% | 3% | 0.9% | 0.12% | <0.01% |
| Apr 2026 | 93% | 3.1% | 3.1% | 0.75% | 0.14% | <0.01% |
| May 2026 | 93% | 3.1% | 3.1% | 0.75% | 0.14% | <0.01% |
| Jun 2026 | 93.5% | 3.1% | 2.5% | 0.75% | 0.14% | <0.01% |
| Jul 2026 | 93.5% | 3.1% | 2.5% | 0.75% | 0.12% | <0.01% |
| Aug 2026 | 94.2% | 2.5% | 2.5% | 0.62% | 0.11% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Jonathan Product and KDF comparison changed over the last 12 months?
3 findings
- KDF was ahead of Jonathan Product in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Jonathan Product’s estimated Share of Search among shower filter brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 30 to 20.
- Across the 11 months ending August 2026, KDF’s estimated Share of Search among shower filter brands worldwide moved from 4.5% to 2.5%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
How did search popularity change for shower filter brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Jonathan Product worldwide fell 33.3% over 11 measured months, from 30 to 20 in August 2026.
Estimated monthly branded searches for KDF worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Jonathan Product’s and KDF’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jonathan Product
1 branded search term
- jonathan product
KDF
1 branded search term
- kdf
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.