KDF vs Sprite:Which is more popular by branded search?
In August 2026, Sprite had more branded searches than KDF among shower filter brands worldwide. Sprite was estimated to have 823K branded searches compared to KDF’s 22.2K, and held a 94.2% Share of Search versus KDF’s 2.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KDF or Sprite?
Compare the shower filter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sprite, KDF. The figures are in the table below the chart.
View monthly share of search table
| Month | Sprite | Berkey | KDF | AquaBliss | Vitaclean | Jonathan Product |
|---|---|---|---|---|---|---|
| Oct 2025 | 91.6% | 3% | 4.5% | 0.73% | 0.14% | <0.01% |
| Nov 2025 | 90.8% | 4.5% | 3.7% | 0.89% | 0.17% | <0.01% |
| Dec 2025 | 92.4% | 3.7% | 3% | 0.74% | 0.14% | <0.01% |
| Jan 2026 | 92.2% | 3.7% | 3% | 0.9% | 0.14% | <0.01% |
| Feb 2026 | 90.8% | 3.7% | 4.5% | 0.89% | 0.15% | <0.01% |
| Mar 2026 | 92.2% | 3.7% | 3% | 0.9% | 0.12% | <0.01% |
| Apr 2026 | 93% | 3.1% | 3.1% | 0.75% | 0.14% | <0.01% |
| May 2026 | 93% | 3.1% | 3.1% | 0.75% | 0.14% | <0.01% |
| Jun 2026 | 93.5% | 3.1% | 2.5% | 0.75% | 0.14% | <0.01% |
| Jul 2026 | 93.5% | 3.1% | 2.5% | 0.75% | 0.12% | <0.01% |
| Aug 2026 | 94.2% | 2.5% | 2.5% | 0.62% | 0.11% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the KDF and Sprite comparison changed over the last 12 months?
3 findings
- Sprite was ahead of KDF in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KDF’s estimated Share of Search among shower filter brands worldwide moved from 4.5% to 2.5%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
- Across the 11 months ending August 2026, Sprite’s estimated Share of Search among shower filter brands worldwide moved from 91.6% to 94.2%, and its estimated monthly branded searches moved from 673K to 823K.
How did search popularity change for shower filter brands worldwide in August 2026?
2 changes
In August 2026, Sprite gained estimated Share of Search among shower filter brands worldwide, from 93.5% to 94.2%.
Estimated monthly branded searches for KDF worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using KDF’s and Sprite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.